With the willingness to gobble up this kind of stuff and accept the rapidly increasing asking prices, a trend of less-for-more is perpetuating in the industry.
This isn't limited to Chinese knives though. Look at the "tactical folder" market and it's easy to see less-for-more is becoming more prevalent.
Medford's Vulcan finish: aka a blade which was heat treated and given no effort to give it a finished look.
ZT, Spyderco, and many others "satin" finish: if finishing the blade on a belt sander is considered satin, then maybe coating the blades with a sharpie should be called DLC.
Many customs with ri-thick-ulous (term stolen from Marcinek

) handle scales that are given a stonewashed or orange peel "finish": not only does this cover any flaws from manufacturing/machining, but it's a bare-minimum way to finish a knife... A child could learn how to orange peel/stonewash a handle.
These are all being practiced by American manufacturers too. People buy into these looks because they look "rugged" or "tactical", but it's really all about selling yourself short.
Even the new Reate Torrent looks unfinished to me. They left it with machining marks all over the handle, and I've heard people call these "traction grooves"! They aren't for "traction", they are for cutting corners!!!
Sorry... I needed to let all that out. The current folder market pisses me off to be honest, and a little part of my knife-enthusiasm dies a little bit when I see a heat-anodized ti handle with an unfinished blade sell for $1,000+. It makes me question what people expect for their money besides hype and marketing tricks...