Well, i guess im guilty for turning this thread into one involving watches, Rolex' in particular, but hey, whats done is done, so, id like to make a few more watch related comments.
First, While i do like to point out that watches can be had for considerably less $ than a Rolex that are nearly as well and finely made as a Rolex, Rolex does make a VERY fine watch, and does not merely have a "name" to offer, their watches are beautifully made, and youre paying for much more than just a name. And, dont forget the great resale value.
In any case, I have recently heard of a 1969 Hot Wheels pink "Beach Bomb" toy car that was purchased in that year for 66 cents, and recently sold for $70,000. Literally a DIMES worth of materials and labor sold for $70,000! When you keep that in mind, and you realize the incredible intracacy, quality and craftsmanship of a high-end auto watch like a Rolex, even at $4000, youre still getting a reasonable amount of return for your money. There is an AWFUL lot of time and material that goes into a well made auto watch. To think you can have 20 or 30 high-end watches for the price of what is, in reality, a 60 cent toy, it boggles the mind, and drives the point home that some people really do have too much money and time on their hands, and do not care about what they are actually getting in return for their money. Yes, the owner of the $70,000 Hot Wheels has exclusivity and sheer rarity, but thats about it, possessions like that lack style, aesthetics and substance, like a beautifully made watch or knife has. There just isnt anything to them other than sheer rarity, nothing of intrinsic or even plapable value. No skill or time required to craft them, no precious materials used in them, as i said, they are relatively sterile and possess rarity alone. Having said this, i actually do collect vintage Hot Wheels, but the ones i buy are in the $10-$50 range, i like them, but im not crazy enough to choose them over a beautifully made custom knife, or a high-end auto watch. 2 different things. I guess its the difference between things you own because you like to collect rare and interesting things, and things you possess and covet because you appreciate the skill and materials needed and used to make them. I guess occasionally, the 2 types merge into the same object, like a rare and collectable custom knife or watch.
One more comment, directed to the person who pointed out that Rolex is among a rare few who use an in-house movement. First, while its true that many mid-level companies use a modified Valjoux or ETA mvt, most of the true, top end houses use their own caliber mvt, and, i could be totally wrong, but, i have heard rumors that Rolex often uses Zenith mvts. with their own modifications. I dont know it thats true, im sure some research could determine its verity.