Hijack or Ad???

I had just opened a "New Tab" and scrolled down my History list, chose BF and when I hit enter that came up. I thought at first it was because the URL might not have had the WWW. I closed that Tab completely, opened a New Tab and typed in the full URL, I did not see it the second time.
 
its some sort of malware, or atleast spam, or something like that (can't think of the word I want). I have been getting it on other websites, as well as the BF. Its not just stuck on the BF.

P.S. I use firefox.
 
I think it's an ad being served in the OpenX market system.
 
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