Horse Brand?

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Get a rope! Never mind got a bunch:

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Maybe George has done this before?

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And knives that work for a living:

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Gotta watch out for the wife if your stealing the name, she goes to castrating:

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I can appreciate the simplicity, but I think they're hipstery and overpriced.
Not to mention they've all got a handle aspect I cannot stand I like a gradual contour , not a very steep sharp solitary finger choil like that.
It's uncomfortable as hell and looks like crap.
 
I wish this wasn't accurate, but there are too many of these pop-up hipster d-bag companies. I wouldn't name any names because that's not nice, but some obvious examples *cough* the james brand some jump immediately to mind.
And have you seen the promo videos for the small keychain knives / tools these hipster companies offer ?
They show their little overpriced keychain object cutting things as any knife can do but all they can do is describe it enthusiastically because there's really nothing at all that stands it apart from every other knife or keychain tool ever made.
And they don't actually say it but I always get the impression that they want to solve what they consider the problem of people carrying a real knife or multitool with a real knife blade.
Like all you need is your phone, your glorified money clip , and your keys with their little thingy on it and you'll stylishly conquer the world.
 
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Think the original question has been answered.
Thread drift has taken over. Time to close.
 
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