- Joined
- Mar 14, 2009
- Messages
- 1,679
By adding the element of a $4 knock off, you're creating a mindset that this knife can be had for a low price. Thus you are devaluing the brand.
You said that as long as "it's clearly identified as a knockoff of a particular brand, and the price & quality is far enough below the original". How will people outside of the knife community know what quality is if they only handle knockoffs? By illegally copying certain designs and mechanisms you are bluring the lines between the genuine product and a worthless copy.
How can knockoff's be clearly defined? As I said, except for the price, the pictures of the Subcom looked very close to the original. You would have to have an intimate, almost hands on knowledge of the original to spot the slight clip and jimping difference.
Knockoff's are designed to closely resemble, or even out right copy, higher end brands and won't ever come with a "This is a knockoff designed to increase brand recognition" stamp. People outside of the community might not notice that it is not a genuine product. Look at some of the CRKT knockoffs. Far lower in quality then the original, and now, a lot of non knife people I talk to think CRKT is shit for knives. You're increasing brand recognition while devaluing the brand at the same time. :thumbdn:
If you read my original post, you'll see that I very clearly set up certain caveats. I'm going to repeat it for your benefit.
* People who buy the extremely cheap copy is very unlikely to buy the original at 10X the price, so the original loses no market.
* Availability of cheap knockoffs, as long as people know they're knockoffs, popularizes the original product. Think of it as a 3D advertising.
* As knockoff buyers earn more money, they are very likely to buy the original. This is because they love the design, and by buying the original they're confirming that they have "arrived".
What you need to fear is mid range copies sold at a quarter to a half of the original price. At this price point it's no longer a knockoff: it's a very close counterfeit where only experts can tell the difference. This one will eat your market.