took me 3yrs of not so subtle nudging to convert both my buddy and my mother over to our side.
My buddy carried $5 knives. He was happy. I bought him a $60 lockback to start with, he loved it, and abused it. I then gave him my ats-55/pe delica, after I'd had it for 3yrs, when I put an order in for a few. Still in great shape and he's been beating on it for just over a year himself. He loves the delica, and between it and the 50/50 ladybug on his keys he's on his way nicely.
My mother on the other hand, could have been crowned "queen of the sheeple". The ONLY cutting she did was making supper. She HATED knives. 3yrs ago, my sister had a kid. Suddenly, my mother was asking for my smallest knife to cut this or that for the kid. I bought her a $5 keychain multi. she tossed it in her purse, but still borrowed mine for food. I bought her a spydie Ladybug(50/50) and that went on her keys. About 2 months ago I gave her a multi(Buck Mini-tool) that I upgraded to a micra off my keys. Her keys are starting to look like mine, and she uses em. I'm buying her another knife late winter, either a frn dragonfly or frn delica.