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Balance is different for various types of knives. I like a "forward" balance on large Bowies or choppers. I think it aids in performing appropriate tasks. for a smaller knife that will do more delicate or detailed work I think a mid balanced or handle weighted balance makes the blade feel light and quick. For fighting knives middle balance works well. Blade balance is important and a properly balanced blade is one sign of a good knife maker but I suspect "properly balanced" is somewhat subjective.
I have someone wanting me to make them a knife that is a bowie style. he wants it to be balanced for throwing, how would someone accomplish this when the blade is quite a bit bigger?
As a maker you sometimes have to educate your customers about what kinds of blades are appropriate for what kinds of tasks. People have thrown Bowies but I don't think they are the best knife for that purpose. Throwing knives are a different animal altogether.