I concur. Case in point, Spyderco Gayle Bradley. CPM-M4, hollow ground fairly thin. Yet in 8.5 years of ownership, it has never chipped. I've hit staples in cardboard, cut all sorts of stuff.
There are just so many factors that go into it. What you are doing, heat treatment, edge geometry etc. I have a Demko ad20.5 in CPM-3V, and while I haven't done much heavy duty or extensive cutting with it (too new and I'm not doing as much as I once did) but it has seen no issues. The heat treatment seems good as edge retention has been good, but it also is a bit of a thickboy (for me at least I'm not into medford overbuilt type stuff) but still.
Anyway, as Shane said above, optimal heat treatment is going to be a big factor. This is why stuff like chinese d2 often doesn't have the same qualities as American made d2.