- Joined
- Nov 12, 2011
- Messages
- 1,884
An anecdote from my lone surviving Case Platinum dealer nearby.
He does have tons of very interesting old knives still on sale, lots from 2008 and before. What he told me is that when the economy tanked in 2008, his Case pocket knife business died, and has never recovered. Apparently the core market for Case collectors is older, "traditional" people, blue collar workers or small business men (yes, mainly men) who had done well in their lives and had some disposable income, some retired or nearing retirement. Those were the people hardest hit by the recession, so they probably no longer had the income to buy pretty knives for display.
He said they used to get multiple mint sets each year and they would have most of them sold before they came in. Now he can't get rid of the ones he has from then, and doesn't buy new ones.
So it's not just the "working man doesn't carry knives" issue. It's that a lot of older Americans were forced into early retirement or lost half their net worth and have never recovered.
Now this is why I was wondering why no Green People were commenting here. The Market and the Marketplace has changed! Sittin around the pot-belly stove in the Old General Store, whittlin and spittin is long gone. Entrepenuers have to SEEK OUT new ways to market product. IMHO, for a modern knife dealer, a Brick and Mortar is the kiss of death. All y'all collectors and and such are tellin it from your point of view. And I understand that. But nowadays, a knife dealer has to be a Businessman. We can't compete with Wally World in any way shape or form. BUT we can offer a much wider selection, personalized customer experience and a sales staff with specific product knowledge. The Internet allows us to reach out to collectors and users around the world.
As for the Economy "tanking in 2008", that's as may be. I started my business in 2007. Sellin Rough Riders at the Flea Markets for 10 bucks each. In 2012 I had my own Website, set-up at at least 25 Gun and Knife Shows (that's one every other weekend right thru the year) and sold over 50 thousand bucks worth of knives. My point is, this being the United States of America, hard work and creativeness can still pay off. With a good product that you believe in, a positive attitude and a little luck.
And those knives that don't sell right away? They don't eat anything, they won't rot or get moldy. And in 5 or 10 years, they'll be even more collectible as "Early Releases".