Bladeforums has had a substantial effect on my knife buying habits, both by showing me a bunch of knives that I was previously unaware that I needed
, and by furthering my education about what to look for in a really good knife. Bladeforums is harder to carry around the house than a knife magazine, but the magazines lose out on the near-real-time two way flow of ideas and information that makes Bladeforums so special. I still buy the magazines, but these days they're a distant second place to Bladeforums for timely information.
BladeForums would seem to be a
smart manufacturer's dream-come-true: the cream of the crop of your target audience get together daily to encourage each other to buy your latest products. And if you're willing to spend a little time letting people know what's new and fielding questions, and if your answers are sincere (even to the occasional "tough" questions), then you can build an incredibly loyal following here.
A personal data point: I bought most of my Benchmades back when Mark McWillis was running the original Benchmade Forum, and I've bought quite a few Spydercos since Sal Glesser opened up the Spyderco Forum here.
(
smirking mode on)
This place is like a
reverse-AA (or OA or other support group) meeting for cutlery enthusiasts -- in most of those meetings, they all (so I'm told) sit around and encourage each other to be strong and avoid their shared addiction ("you don't really
need the cake, you're better off without the cake"), while we gather here each day to urge each other on in our mutual addiction ("yes! eat the cake! the cake is delicious and it's right here! it'll only add another dozen pounds, and it will
taste so good!
THE CHOCOLATE CAKE IS CALLING TO YOU!").
I just did a little "back of the envelope calculation", and it looks like, including presents and such, I've bought close to 20 knives in the past 12 months -- without the Forums to whip me into a buying frenzy, I suspect I could have gotten along with just three or four new ones, rather than 20. And, wouldn't you know it, the overwhelming majority of those knives are Spyderco, for which I see two driving factors:
- Spyderco makes really fine production knives in a wide array of interesting designs, and,
- Spyderco has a forum here where all sorts of interesting ideas get bandied about.
Looking back, I can see a pattern forming... one week there was vigorous discussion of the (then) soon-to-be-released Matriarch, and I ended up ordering one, another week, everyone was talking about how wonderful the Harpy was, and, well, I just had to have one of those, too...
And with the
tag team of company CEO Sal Glesser answering
and asking questions about exciting new (and old) models, and Jim Mattis putting up mouth watering scans of the latest prototypes, well,
it just ain't fair
(
smirking mode off)
------------------
Carl /\/\/\ AKTI #A000921 /\/\/\ San Diego, California
Think this through with me ... Let me know your mind
Wo-oah, what I want to know ... is are you kind?
-- Hunter/Garcia, "Uncle John's Band"
[This message has been edited by Carl Jacobsen (edited 19 December 1999).]