What I was saying is that the coating does not change the bit quality or drilling ability any more than a painting a number on the hood of a Chevy Nova changes it into a race car. TiN is a lubricating coating. In most home setups, used by people who have limited drilling skills and basic equipment, it will not cut the hole any better than a regular bit. It is the metal that the bit is made from ( not the coating), the cutting tip's shape, and the angles of the point and relief that determine what materials and how well the drill will cut.
The TiN coating will help a bit in a factory last longer due to reducing friction and corrosion prevention, but it won't make a HSS bit drill hardened steel like a carbide bit will.
The TiN bits I see in most hardware stores and places like HF appear to be cheap Chinese bits with a pretty golden plating.
The point of my post was to that drilling technique and the bit metal are probably the biggest things people need to think about.