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So who is the big-name company referenced in the story? Benchmade? Spyderco? Inquiring minds want to know!
I'd guess Ontario or Kabar?
If you want 'pretty', there are plenty of other manufacturers out there. If you want security and quality at a non-custom price, you go for an Emerson.
Pretty and tough are not mutually exclusive for a knife...you can have both.
Hell, my first CQC-12 was pretty as well as tough. Perfectly centered blade, no gaps, quite nice.