If you could change one thing

Like Christ and n7titan, I'd want to move away from the "weapon, mall ninja, zombie killer" public images, maybe by changing the focus in the naming and marketing of knives.
 
You're not allowed to call a knife "tactical" unless you can actually define what a tactical knife is.
 
More real world knife shops. I much prefer to walk in a store to see the knife before I make a purchase.
That or guaranteed good qc. No longer will a company do great and establish a great foundation only to start focusing on profits over qc, but then again that's not restricted to the knife business. Build a great business only to later flush it down the toilet for a few extra dollars profit. Three words: quality OVER quantity.
Sure the pm2 is hard to get, but there's practically no question about the quality you will be receiving. Today I feel like 80% of the knive I buy I'm taking a gamble on, and if there's one thing I hate the most it's getting a brand new knife and having to ship it straight back to the manufacturer.
 
Chris Larrikin said:
Better public engagement to dispel the myths and dismiss the negative misconceptions.
Click to expand...

This.

Maybe, with the right people and information, we can restore the idea of knives being common place. I took out my SAK Cadet the other day and got funny looks, but no one would care less if I used kitchen shears.
 
No MAP and bloated MSRP bullspit.
 
More companies following ESEE's warranty policy a bit closer, instead of all of these little warranty loopholes. Stand by your product that you release to the public, and don't hide behind your customer service reps.
 
I get what I want, when I want free and they never dull, able to cut thru things like glass and wooden stool legs would be a plus.
 
Disallow the practice of blatant rip-off.
Honestly, the world certainly doesn't need lesser or mediocre clones, licensed or not,
in an already saturated market.
 
More focus on cutting ability in folding knives.

Especially most modern folders have an edge thickness that makes me question what their intended use is. Surviving a batoning test? Reducing the workload of the warranty department? It seems that everyone of the knives/manufacturers has the disclaimer "use for cutting only" somewhere, it just seems that the grinds are not optimized for that task.
 
One thing to change about the industry? Get rid of the knives as weapons BS marketing such as the zombie apocolypse marketing schemes.
 
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