If you could change one thing

QC done on each knife before shipped. No sticky locks, no immediate returns to make it right. They should ship "right."
Less marking on blades.
No long waits on knives. Do your prototype research at SHOT and Blade, make a knife, put it up for sale. Simple.
Knives being thought of as tools, and most guys carry them. Daily.

That's pretty much it for me.
 
No more "mystery" steels. Either put what it is on the blade, or at least have somewhere to look to find out what exactly it is (packaging, online, etc). This would allow customers who care to make more informed purchases, and the ones that don't care wouldn't even notice.
 
Given the design and marketing of some knives I think we need less people on drugs in the knife industry. More mainstream and wider marketing might help. Try to change the perception of knives being seen as weapons,rather than tools.
 
I would have them declare me all powerful Marcinek I, King of Knifedom.

That or have them make more full flat grinds for us folks who cut things.
 
brownshoe said:
One thing to change about the industry? Get rid of the knives as weapons BS marketing such as the zombie apocolypse marketing schemes.
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THIS. Make knives TOOLS again, to be used for work or other tasks not de-animating sentries or dismembering undead.
If more people would see the usefulness of a knife as a tool, the hysteria would calm down.
Maybe another season of McGyver (sp?) would do the trick :D
 
C_Becker said:
THIS. Make knives TOOLS again, to be used for work or other tasks not de-animating sentries or dismembering undead.
If more people would see the usefulness of a knife as a tool, the hysteria would calm down.
Maybe another season of McGyver (sp?) would do the trick :D
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A knife show along the lines of "Gun Stories" on Outdoor Channel (the one hosted by Joe Mantenga) except hosted by Richard Dean Anderson...and his mullet.
 
EDCanAdamas said:
No more "mystery" steels. Either put what it is on the blade, or at least have somewhere to look to find out what exactly it is (packaging, online, etc). This would allow customers who care to make more informed purchases, and the ones that don't care wouldn't even notice.
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This all the way.
 
Getting rid of "flippers." Not the knives you flip open, those are cool, rather the people who buy rare or high end knives specifically to sell them for profit. It's a free market, people can do what they want, but that doesn't mean it doesn't annoy me!
 
Make it more inviting to women...and I mean further than just offering knives in pink. Like display how useful a knife can be for everyone for daily use.
 
There definitely needs to be a bigger focus on the general utility of knives. Because it's sad that people are so out of touch with life apart from their pre-ordered, neatly packaged, convenient, sanitized existences that they are concerned when they see a knife used outside a kitchen.
 
More spell-check. Much of the published content of knife (and gun) culture -- websites, catalogs, ads, even some forums! -- reinforces stereotypes that we are booger-eating Neanderthals who can't spell, compose a sentence, or find the shift key on a keyboard.

Closely related to that, I can get tired of how bubba-fied the knife (and gun) cultures are. It is what it is and I accept it, but it gets old. I guess that's why I don't mind the overdone tactical focus. Without that, it would just be All Bubba Action like it was in the 90s before tacticality burst onto the scene. I'm probably just perceiving what other posters note when they call for more everyday, normal-guy, broad appeal of knife use.

I wish more companies chose to engage their customers and/or fans the way many of our favorite companies do.

As mentioned above, knife shows on TV would be awesome and good industry diplomacy. I miss MacGyver.

This is not really up to the industry, but I would love to see a huge smackdown by U.S. Customs/Commerce/DOJ/etc on the import of blatant Chinese fakes of U.S. brands. I look forward to the maturing and development of the Chinese knife industry but with their own original designs.

+1 more FFGs
+1 more welcoming to women beyond pink editions. My wife hates pink knives and guns.
 
Limiting the weapon-based advertising and having more PR focused on making knifes appear just as useful as they actually are. Giving discounts to brick-and-mortar-only stores would be nice too, give the physical storefronts a way to compete.
 
KingMC said:
Limiting the weapon-based advertising and having more PR focused on making knifes appear just as useful as they actually are. Giving discounts to brick-and-mortar-only stores would be nice too, give the physical storefronts a way to compete.
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I agree, gun manufacturers need to do that as well...I don't care what DEVGRU carried on the UBL raid, I care what I can comfortably carry, enjoy shooting, and will best allow me to put rounds on target if it ever came to that.
 
tradja said:
More spell-check. Much of the published content of knife (and gun) culture -- websites, catalogs, ads, even some forums! -- reinforces stereotypes that we are booger-eating Neanderthals who can't spell, compose a sentence, or find the shift key on a keyboard.

Closely related to that, I can get tired of how bubba-fied the knife (and gun) cultures are. It is what it is and I accept it, but it gets old. I guess that's why I don't mind the overdone tactical focus. Without that, it would just be All Bubba Action like it was in the 90s before tacticality burst onto the scene. I'm probably just perceiving what other posters note when they call for more everyday, normal-guy, broad appeal of knife use.

I wish more companies chose to engage their customers and/or fans the way many of our favorite companies do.

As mentioned above, knife shows on TV would be awesome and good industry diplomacy. I miss MacGyver.

This is not really up to the industry, but I would love to see a huge smackdown by U.S. Customs/Commerce/DOJ/etc on the import of blatant Chinese fakes of U.S. brands. I look forward to the maturing and development of the Chinese knife industry but with their own original designs.

+1 more FFGs
+1 more welcoming to women beyond pink editions. My wife hates pink knives and guns.
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...And that people would stop saying "knifes"...this is America, speak english.
 
I know I might be in minority here, but I want to know more about the processes that different makers use to build their knives, specifically how they treat and grind their steels. I know most good companies show Rockwell hardness, but let's be honest, that is by no means the most important bit of information for a steel.
Knowing about finsihing processes and such would be good too. Somewhat along what others have said with QC inprovements.
 
Well, I guess I should also answer my own question.

1. No more mystery steel. Require makers to stamp steel info on the blade unless it is a custom or LE knife. And none of this etching nonsense. Stamp it
 
If I could wave a magic wand, I'd make all high quality materials and the most superior labor (and overnight shipping) much, much cheaper!
 
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