Of the two dedicated knife stores in Denver malls, last I knew one was going out of business, and the other sold more nunchucks and .45 looking airsoft pistols than knives over $50. There isn't any "I'm not so sure" or "I think..." or other form of subjectivity about this. It happened, and is happening. No theory involved. If you want to sell good knives, you can do it on the internet, or you can do it in a brick and morter by subsidizing the sales of good knives with the numerous sales of crap knives. Don't feel bad about the question, it's a damn good one. But don't feel bad about the answer either. The good knife purveyers in my area (Bass Pro and Sprotsman's) have an extremely broad selection, and most bubbas buy the $7 spyderco knockoff, because they have no idea, or no capacity for the idea, that the spyderco is made of better materials. Why are SKS rifles the #1 sellers at gun shows? Sheeople don't want what they need, they want what they want and usually don't have a clue what they need. And there you have the reason for why I initially said this is a bummer of a question.