It certainly went into hyperdrive! They are very expensive now. Even list price is nuts.I reckon Rolex started making certain sports models harder to get in 2017. Definitely a concerted strategy IMO - just went into hyperdrive during Covid.
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It certainly went into hyperdrive! They are very expensive now. Even list price is nuts.I reckon Rolex started making certain sports models harder to get in 2017. Definitely a concerted strategy IMO - just went into hyperdrive during Covid.

It’s obvious that both companies put a lot of effort into their machining, their assembly process, their quality control and their selection of materials.