How do we as an industry go about informing and educating the public?
A very good question.
I´m not a huge spender. I own one (1) custom knife and have two more inbound within the next six months. I do own a few production knives and have also owned what I consider was a midtech folder and a midtech fixed blade. I´ve been interested in knives all my life but it became an active hobby two years ago. I don´t think that I´ve ever posted something this longwinded in the Custom Knife Forum. You seem to be more educated than me on every subject discussed here so I mostly read. On this occasion though I think that my opinion might be worth something as a customer and a potential collector.
Some things I´ve noticed that relates to the quoted question above is that some makers use a very unclear marking. I´m not a Loveless fan so I can´t say that I have done any research about knives with or without a "dot". But I have seen a couple of examples where it´s a bit hard to distinguish between a custom and a midtech. Why can´t a maker that goes from custom to semi-custom/midtech stamp the blade "midtech" or "semi-custom" or "semi-handmade" clearly on the blade? That would take care of any misunderstandings. Would it drag down your brand (name) or what? I mentioned earlier that I´ve owned a "mid-tech" folder but it took me about six months of reading on different sites and forums that it wasn´t a custom blade. I was very happy owner because I got hold of this info before I bought it. I later traded it for something else that I fancied. I´m a customer who own knives, not because "I have to" in my working capacity but because it gives me relaxation and satisfaction from a boring day at work or from reading boring books (I´m a student that works a couple of days a week). Why do I have to read "the small print" or go about like a Sherlock Holmes looking for clues on how the knife is made. If I felt cheated I would probably sell all my knives and become interested in something else. Therefore the information on how a knife is made should be on your site or printed prominently in your catalogue if you are a custom maker. Some makers do just that and those are the ones that stays in my Internet Explorer "favourite links" folder.
Another thing that needs to be addressed is that some "purveyors" have very little knowledge in the stuff they sell, or maybe they are omitting some info because they want to sell, sell, sell. I don´t know. I just think that when a maker sends you, as a customer, off to a re-seller/purveyor rather than selling their own product directly to you, that maker should have informed the purveyor what materials are used, how the knife is made and what it´s made to do. I find it very annoying when I get a sales pitch instead of answers to my questions. And I´m not one of the horrible customers that sends hundreds of questions in dozens of e-mails. I´ve decided
never to buy a custom blade from a purveyor because of the sloppy sales-work I´ve been subjected to. Sorry but if you want me as a customer you´ll have to work for your 30%. I´m sure there are good purveyors out there because I have friends that by from them. I´m just saying that the ones I´ve been in contact with have not been good at informing me about "their" product.
Maybe I´m too stupid after five years at University with a masters deg. in business administration and a bach. deg. in psychology to understand why it can be so hard to give away what many customers regard as essential information, before a purchase?
Or maybe there are so much secret stuff going on that if it surfaced the whole custom knife market would shake?
I don´t know, but I do know that I still like knives, a lot. I will continue to buy custom and production knives but I will only buy directly from a maker that immediately informs me in some way how he makes his knives, from what material and what it´s for. Additional information like how he/she came up with the model is nice but not essential for the price category I´m buying knives at right now.
/Colinz
(if anyone feel offended by my post, which certainly wasn´t my intention, feel free to e-mail me and I´ll be happy to address your concerns and sign it with my real name)