Regarding the comment from the SIA representative, good advice on technique but I would take the commercial advice with a grain of salt, 3M is closest to the gold standard, so its wise not to compare with them because you may lose more times than wins, but below is where the battle is more intense, so if SIA says they have the best product my guess VSM or others would say something similar too.
I've used siabite/vsm/hermes/norton (3m is way too expensive here in Argentina) and I currently use Sunmight (a Korean brand)
I mostly grind post hardening, only grind pre hardening on thick steels just to remove some bulk. When I tried siabite my regularly used belt was VSM and kept using it, the siabite durability was noticeably lower than VSM.
Then a belt provider switched brand to Sunmight and the cost was 30% lower. Compared to VSM they aren't as good, but very good nevertheless, but given its lower price I switch to new belts more often, which I prefer.
I wish Nortons where readily available, but its been many months since I don't see it listed on my usual providers.
BTW Sia soft backing belts are great, but if you can find the yellow Klingspor j-flex, these are awesome.
Pablo