There are several analogies that can be made, watch TV, bet you see a KIA/Toyota/Ford/GM TV commercial at some point in a day, how many time do you see Ferrari, Maserati, Lamborghini etc etc run a TV ad or have a dealership in a small town. Now these are still production vehicles, just like Busse are production blades, but the buyer is a different kettle of fish than the average Toyota/Kia/Ford buyer is. Maybe a better educated/more discerning about the item and of course $$s come into play.
Emt… I get what you are saying, but I don’t think it is about “collectors” it is more about “educated buyers” …. it is why Jerry does not NEED to offer his blades through large retail outlets. There are clearly enough “educated buyers” to keep him (and a good group of staff) well and truly in business. Why that “education” has brought the buyer to Busse for differs person to person no doubt at all.
As for the analogies, I see where you are coming from in one aspect, but in another you are comparing apples and oranges. A top end car is only going to be afforded by a miniscule part of society/consumers. And those consumers know very well what those cars have to offer from a collector AND user standpoint from all the use of them in racing, movies, by celebrities, sports figures, rappers, etc.... so advertisement and stocking of them at the local dealerships are not needed.
As far as educated buyers vs. collectors....yes...that might be a better way of saying it but we are still going back to the ONLY educated buyers being collectors because, unlike the brands the big stores carry, you are FORCED to know knives VERY well and FORCED to do your own research on Busse because the information in the form of ads and product availability just isn't out there for your average sportsman or citizen.
-Emt1581