Macchina
Gold Member
- Joined
- Apr 7, 2006
- Messages
- 5,213
There has been a shift towards ultralight trend that has been progressing since I got into backpacking. The shaving of ounces has touched every last piece of gear on sites like REI, Moosejaw, and other pure backpacking outfitters. With very few exceptions, you get a mixed bag with an ultralight piece of gear: Ridiculous light weight at the cost of durability and increased price. There is some kind of weird accepted fact going on here that the lighter a company makes something, the more they can charge. I work in machine design and deal with material cost and product design all day long: When you make something lighter AND smaller you generally make it weaker and for less money. If you can then charge more for it AND your customers expect less durability then you've managed to pull of some awesome marketing!
The Ultralight movement started out with good intentions: You really can enjoy the outdoors more when you are carrying a 15 lbs. bag instead of a 40 lbs. bag. Some innovations have far more weight saving benefits than detractors (MSR Pocket Rocket). But I feel this movement is leading the gear industry in a direction that has allowed them to "cheapen" their gear and the customer is fine with it. Buying gear is fun! And when it wears out after a season, you get the privilege of buying more of it
Sure ounces add up, but let's not forget that it is the customer who holds the power to dictate how gear is designed through our purchases.
I feel this "Ultralight" trend may just be the spin the outdoors gear companies have put on the universal trend of cheapening products. Just like how the term "Green" is now slapped on half the products that material thickness was simply reduced to near failing levels on (i.e. bottled water that collapses when you open it). Food quantities have also been silently creeping down while the producer maintains the same product pricing and labeling.
The Ultralight movement started out with good intentions: You really can enjoy the outdoors more when you are carrying a 15 lbs. bag instead of a 40 lbs. bag. Some innovations have far more weight saving benefits than detractors (MSR Pocket Rocket). But I feel this movement is leading the gear industry in a direction that has allowed them to "cheapen" their gear and the customer is fine with it. Buying gear is fun! And when it wears out after a season, you get the privilege of buying more of it

I feel this "Ultralight" trend may just be the spin the outdoors gear companies have put on the universal trend of cheapening products. Just like how the term "Green" is now slapped on half the products that material thickness was simply reduced to near failing levels on (i.e. bottled water that collapses when you open it). Food quantities have also been silently creeping down while the producer maintains the same product pricing and labeling.
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