What does the outside of the box say????
Either the box isn't right or the bday card is the wrong one. The seven 25's I have all came in the older boxes. I can't recall the 25's coming in the new boxes.
The one I've got from 2013 was hand written on the bday card.
All eight of the 25's I have came in the [new] box as shown in the first pic but the earliest date is Feb 2014.
I'm going with genuine on this one. It may be a different b-day card, but otherwise the article looks real.