- Joined
- May 19, 2010
- Messages
- 393
As I understand it, the question is "Is sending the potential client those pictures to prove the utility of the knife appropriate?" I vote Hell yeah. It is the words that accompany that will make or break the deal.
possible words #1) Here are some pics of the knife in question. I leave it up to you to decide if the knife is "useable"................... = bad
possible words #2) Sir; attached please find two images of a hard-working knife in it's natural environment. As you can see the knife has every utility for ....... = not bad
#1 ruins the images and the deal. #2 (thanks to the fine wordsmithing of james terrio) sells the knife. Politely and informatively worded ad copy is the key. The more detail the better. Others have mentioned that providing heat treat data is good. I might suggest reading a few dozen ads for knifes. Keep a careful eye out for the most informative ones. The ones that make it so clear what the knife actually is are the ones to focus on. Then make yourself a form. Save this as a "template" and use the form over and over filling in the details for each knife. This will make it easier to remember each time what the customers want to see. If the prospects keep asking similar questions, add that data to your template. This way you land with a consistent and thorough format for the buyers to consider.
Materials, methods, heat treat, spine thickness, blade length, overall length, edge thickness all come to mind. No doubt there are others... This is also the opportunity to brag about some special technique you have utilized or developed in your many years of experience. Seems like experience sells in the blade biz.
I am a total beginner. I am one welding project away from starting my first knife. That said, I have been selling unique products online for my livelihood since 1997. Selling a snake and a handmade knife are the same thing to me. All the details the buyers want and good photography of every individual is required. In the case of knives, multiple angles seem to be required. At least for most snakes one good image of the animal at rest sells it.
Keep making beautiful knives. 8^)
possible words #1) Here are some pics of the knife in question. I leave it up to you to decide if the knife is "useable"................... = bad
possible words #2) Sir; attached please find two images of a hard-working knife in it's natural environment. As you can see the knife has every utility for ....... = not bad
#1 ruins the images and the deal. #2 (thanks to the fine wordsmithing of james terrio) sells the knife. Politely and informatively worded ad copy is the key. The more detail the better. Others have mentioned that providing heat treat data is good. I might suggest reading a few dozen ads for knifes. Keep a careful eye out for the most informative ones. The ones that make it so clear what the knife actually is are the ones to focus on. Then make yourself a form. Save this as a "template" and use the form over and over filling in the details for each knife. This will make it easier to remember each time what the customers want to see. If the prospects keep asking similar questions, add that data to your template. This way you land with a consistent and thorough format for the buyers to consider.
Materials, methods, heat treat, spine thickness, blade length, overall length, edge thickness all come to mind. No doubt there are others... This is also the opportunity to brag about some special technique you have utilized or developed in your many years of experience. Seems like experience sells in the blade biz.
I am a total beginner. I am one welding project away from starting my first knife. That said, I have been selling unique products online for my livelihood since 1997. Selling a snake and a handmade knife are the same thing to me. All the details the buyers want and good photography of every individual is required. In the case of knives, multiple angles seem to be required. At least for most snakes one good image of the animal at rest sells it.
Keep making beautiful knives. 8^)