Its all in a name - Brand names

Brian Tighe has some cool names:

Tighe Die
Tighe Chee
Tighe Phoon
Tighe Pan
Tighe Fighter
Tighe Breaker
Tighe Tac
Tighe Coon
Tighe One On
Twist Tighe
Neck Tighe
My Tighe

You get the idea. . . .
 
richw said:
Out of curiousity, how old are you?

I think where he says:

"To me if the name shaped the product:"

It is pretty clear that he is saying that the name sounds cool, not that the product is better because of the name.
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Well, I've been using knives for at least 33 years, been collecting them for 27 years and I don't care about names, only quality & performance.

I don't read it the way you do at all, he/she thinks the "name" makes the knife.

Its all in a name meaning it doesnt even matter about the knife (product), only guideline is that it is a brand name for a knife. Kind of a broad and dumb question that is difficult to answer because there is always a strong brand/product association, but I like psychology even though its hard to comprehend.
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CWL said:
Well, I've been using knives for at least 33 years, been collecting them for 27 years and I don't care about names, only quality & performance.

I don't read it the way you do at all, he/she thinks the "name" makes the knife.
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Okay.
 
would anyone still be predispose in picking up "the coolest knife maker names",
should they be so common place as to be relegated to the likes of a weekly bargain bin?
i don't think so.
we're much too spoilt for cheap choices.

in all likelyhood, people probably want to own or buy luxury products.
we're probably after the best that money can buy; or at worst, want the best value for the money that we have or are prepared to spend.
the majority ends up making purchases based upon preferred styling, brand reputation and probably a self-imposed ceiling budget criteria.
a brand name is only as good as the quality of goods a maker/manufacturer can deliver.
brand stying or a particular corporate image with fancy brand names adopted or created for a manufacture, serves only to attract the interest of a prospective buyer and hopefully to boost it's business with a catchy name.
 
Everyone is saying they dont care about the name they care about the product, this is part of my point. Instead im taking this scenario in the opposite direction, care about the name before you even see the product. Imagine being interested in a knife without seeing a picture of it. Is it possible, I dont know. These are all some tough questions for forming a brand strategy. I dont have a knife brand, but I love knives, it takes a lot for me to become a fan of the brand. So what thought process goes into the naming? I realize this thread isnt for everyone and im not trying to sound existential (sp?) Regardless thanks for the all responses
 
would anyone still be predispose in picking up "the coolest knife maker names",
should they be so common place as to be relegated to the likes of a weekly bargain bin?
i don't think so.
we're much too spoilt for cheap choices.
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Great point
 
Just to add a little, We are hit by marketing non-stop and names are everywhere. They do make a difference/impact in consumer behavior. This is what makes the difference in billions of dollars for Pfizer and the generic prescription. Yes the business models are shaped differently, different quality assurance, but am I alone in this thought process?

Im also not bashing any knife brands/names in any way, its hard to not take it offensive if you say the name of a particular knife sucks because of the product associations involved
 
The first time I saw the name "Benchmade" I had never seen one of their knives, didn't know anything about the company. It put an image in my mind of someone standing by a workbench and filing and grinding away on some steel to produce a folder full of craftmanship.
 
I think I kind of get where you're going with this now but I'm still a little confused. Are you saying that just because a knife has a "Cool" name someone would buy it?

No offense meant to anyone but that is about the most ridiculous thing I've ever heard.

Now if you are saying that certain brand names have an immediate association with quality I wholeheartedly agree with that.

When I think Benchmade I instantly think quality even though there are many BM designs I dont like.

Well I wouldn't say many but a few.....
 
Sounds like you are writing a school paper.

Marketing works best over time to build brand/product awareness and ultimately brand preference & loyalty. Sure, it can grab the low-hanging fruit of those spur-of-the-moment buyers, but these typically aren't serious knife collectors or knife users.

You want people to agree with you that a cool name will influence the purchase. Well, your choice of "cool names" sound like crap to collectors. "Rogue Warrior" knives are good? "Chris Reeve Knives (CRK) aren't?

This is why this forum exists, to separate the gems from the crap.
 
Command45 said:
Everyone is saying they dont care about the name they care about the product, this is part of my point. Instead im taking this scenario in the opposite direction, care about the name before you even see the product. Imagine being interested in a knife without seeing a picture of it. Is it possible, I dont know. These are all some tough questions for forming a brand strategy. I dont have a knife brand, but I love knives, it takes a lot for me to become a fan of the brand. So what thought process goes into the naming? I realize this thread isnt for everyone and im not trying to sound existential (sp?) Regardless thanks for the all responses
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Now my head hurts even more.
free-confused-smileys-294.gif
 
I think I know where he's going. Let me put it this way: if you just heard of a knife brand name and knows absolutely nothing about the product, which kind of names would likely pique your interest and which ones instantly make you roll your eyes?
 
Let me expand. I know virtually all the popular brands and their reputation, but if I were new to knives and know nothing except names, here's my knee jerk impression:

Benchmade: Made on a bench, a hand made quality work.
Kershaw: A common American surname, a company owned by a person proud of his work.
Spyderco: The intentional misspelling is an attempt to be hip and modern.
Cold Steel: Low brow name appealing to teens and simpler folks.
Buck: Another surname, a mark of pride.
Bark River: Evokes the image of the outdoors.
 
Sep said:
I think I know where he's going. Let me put it this way: if you just heard of a knife brand name and knows absolutely nothing about the product, which kind of names would likely pique your interest and which ones instantly make you roll your eyes?
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Yes...and we got that list earlier....

"Rogue Warrior Knives sounds cool
CRKT knives sounds bad
Boker sounds cool
Boye sounds bad
Kershaw sounds cool
Izula sounds bad"

...which, honestly, didn't make a lick of sense. Why would Boker sound cool and Boye bad?

I mean, I could see if the list was

"Steel Thunder Knives sounds cool
Stinkface Pansy Knives sounds bad
George Washington Slipjoints sounds cool
Adolph Hitler Knives sounds bad
Testosterone Overload Knives sounds cool
Wilted Daisy Brand Knives sounds bad"

that would make sense.

And even then...If the Wilted Daisy is an intelligently-designed sensibly priced knife made of quality materials, and the Testosterone Overload is some urban camo coated atrocity with pointy bits sticking out of it that couldn't cut a stick of warm butter...then I'd be a Wilted Daisy fanboy in a heartbeat.
 
marcinek said:
Yes...and we got that list earlier....

"Rogue Warrior Knives sounds cool
CRKT knives sounds bad
Boker sounds cool
Boye sounds bad
Kershaw sounds cool
Izula sounds bad"

...which, honestly, didn't make a lick of sense. Why would Boker sound cool and Boye bad?

I mean, I could see if the list was

"Steel Thunder Knives sounds cool
Stinkface Pansy Knives sounds bad
George Washington Slipjoints sounds cool
Adolph Hitler Knives sounds bad
Testosterone Overload Knives sounds cool
Wilted Daisy Brand Knives sounds bad"

that would make sense.

And even then...If the Wilted Daisy is an intelligently-designed sensibly priced knife made of quality materials, and the Testosterone Overload is some urban camo coated atrocity with pointy bits sticking out of it that couldn't cut a stick of warm butter...then I'd be a Wilted Daisy fanboy in a heartbeat.
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I think it's safe to assume that us grown adults and knife enthusiasts don't give a crap about names. However, if you were to get partial amnesia and forget all about steel grade, edge geometry, locking mechanism, and all those details, which names would appeal to you?

Out of the big three, I like "Benchmade" the best, although in reality I like Kershaw's products better. If they make identical knives, I would pick the one that says "Benchmade".
 
I've always liked Emerson names. CQC7 was the one that planted a seed in my head. The BM975sTi got me hooked on ugly stealth bomber looking chisel ground tantos.
 
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