Kai USA 2009

Thomas W

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Well here we are, just weeks into 2009. Like every new year, 2009 will bring forth highs, lows, both joy and tears. This annual turnover will also take each of us to new unveiled chapters in our everyday walks. Such it is with the life we all share. Of course attitude will play a role in one’s coping with the up’s and downs of this crazy world. Attitude, a mind-set, one’s approach or outlook on the circumstances at hand, or even deeper, into ones future. Seems it should be like a flip of the switch to bring light into a dark moment, or to overcome the “natural” reaction that society has bred up to believe we should act in a time of situational peril. Hmm…attitude, such a modest little word, but yet a word that can transport optimism from shear suckiness, a word that can fire up hope from actual hopelessness. Where attitude comes from is a mystery, some seem to be able to effortlessly breed it onto and into one’s fellow man, and most can truly feed off this unusual, uplifting breath of outwardly positive thoughts, feelings, and emotion. Now there also a few chosen that have that incurable case of Eeyore Syndrome, but the norm remains unknowingly eager to want more sunshine on those awful gloomy days.

2009 is indeed crashing the party with doom and gloom for many around the world, and maybe attitude is more important now than it has been for a while for those folks. Thus is the case for our little cottage knife industry. I assure you, the industry, our industry, is seriously feeling the party crashing of the year 2009. From retailers on up to manufacturing, 2009 has pounced from day one and even borrowed sorrow from its now older cohort 2008. I guarantee you it is not pretty on any cutlery front, and certainly there will be casualties as we progress through this awkward chapter of our reality. Maybe survival defines success these days, but make no mistake, it is leaner and scarier within the industry than I’ve seen in the last 25 years. I shudder to think of the industry tomorrow, but have faith that we will all adapt and be the over comer’s of these most challenging of times. We’ve gotten to a point where we are rooting for our fellow competitors success, as others can only follow the defeat of even just one. Trust me when I tell you, it’s that bad, and I’m unsure if the worst is behind us.

Running Kai USA’s Sales Dept. in these days has been quite testing, and I can’t say there are not sleepless nights, and those pesky gray hairs are revealing themselves with daily regularity. Mood swings have been fast and furious, and the demands of my surroundings have me on my heels. This is not to say that our business is not currently successful, but more to say that it is different than it was even up to just 6 months ago. I should in fact mention that 2008 was our most successful campaign in the company’s history. That momentum is precious to us as we march forward.

We recently had our annual sales/budget meeting, and expectations we’re not surprisingly lowered. What really floored me at the retreat was something that I least expected…my attitude was altered. With all of this sky is falling talk, one Mr. Jack Igarashi (Kai USA V.P. of N.A. Operations), a most talented business man and maybe even a better marathon runner, turned me, and my…my negative skepticism upside down with his incredible, inspiring, yes you guessed it, attitude. Jack sprung on me like unexpecting child, and disclosed a short term business plan that is formulated with 2 tiny ingredients, most important of which was, attitude. With all that said, Kai USA has implemented our 3 “C’s” mentality for 2009, and it has me (for lack of a better phrase) "jacked up" . Those encouraging 3 C’s formulate into the following: Change, Courage, and Challenge.

Change:

Helen Keller said, “To keep our faces toward change and behave like free spirits in the presence of fate is strength undefeatable”. Uplifting words Ms. Keller.

Our outlook, work habits, efficiency will have change. The way we do business in general will change. Times have been drastically altered, so the way we conduct business has to be changed. To stay the course could be a virtual death sentence. Status quo is not in our equation. Some of our changes will affect you the consumer, some of it you may love, and other parts you may not, but the times have pushed us in a direction of change. Just as many of you have made alterations in your own lives, we to have to pursue what is best for our long term success. Folks don’t always like change, I certainly don’t, but necessary change is exciting and has consumed managements imagination with implementation of change. It’s almost a feeling of starting fresh, a, turning of the page if you will, and so a new chapter of Kai USA begins.
2009 is Kershaw’s 35th year in business, you should all know there is a change on the horizon.

Courage:

Dorothy Thompson was once quoted as saying, “Courage, it would seem, is nothing less than the power to overcome danger, misfortune, fear, injustice, while continuing to affirm inwardly that life with all its sorrows is good; that everything is meaningful even if in a sense beyond our understanding; and that there is always tomorrow”.

Kai USA fights for this kind of courage, and it is in fact our goal to attain it during these dangerous and unfortunate times. We will succeed, will overcome, and there will always be a tomorrow. The company will Dare each Day, and tomorrow will indeed come.

Challenge:

Mark Twain voiced that Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.

I looked at this as each of us taking on our own personal challenges. We all have unique challenges every day, and every day we set out to confront them whether we want to or not. As a company, we want not to be disappointed or fearful, but more on the side of those who want to explore, dream, and discover the success and opportunity that lie directly ahead. We can do it, will do it, we won't be denied. As a company that is very goal oriented, we take this current challenge head on, ready and able.

Although the 3 C's lack the details you may be curious to hear, we felt it important thay you heard our general direction and attitude from here on forth.

We most certainly appreciate our customers support, and value them more than you know. Without you all we would not exist, and so ultimately you are our constant focus. From everyone at Kai USA we want to wish you a most blessed 2009 and shout out Thank You to our most celebrated customers.

Change, Courage, and Challenge, Kai USA can’t hardly wait to dive further into the new year
 
Wow, good posting.

I thank you Thomas for posting this as it gives us some insight into the thoughts of the company and shows how much work you all are putting into this. The times are certainly interesting and you have to be willing to change and learn or you will die I agree. I wish Kai the best during these times and hope that the company comes through these better and stronger than ever. Think of this as a wonderful "heat treat" of the company, painful at times maybe, but better in the end for sure.

All that I can do is promise that I will still be following the company, changes and all. I may not be able to afford that much, but what I can will support the company when and where possible so you keep it up and we'll keep buying!
 
Thomas, Wow. Fantastic words of wisdom. Not just for business, but life in general.
I do not post very often. But, I visit this forum nearly every day of the week to glean as much info as I can from the Mafia (just got the Zing and PackRat via the brown truck yesterday...even better than the mafia advertised!!).
I, like so many others, have elected to trim back on 'discretionary' spending due to these uncertain times. This means there is more pressure than ever on any particular business to set themselves apart from the pack. IMHO, KAI/Kershaw does that. Great CS, extremely responsive to customer wants/needs, very competitive pricing, and, thanks to your (and your comrade's) presence on the forums Thomas, very personal.
Bottom line? Although my '09 $$ allotment for my knife hobby will be much lower in '09, a much larger % of the allotment will go to Kershaw as I get pickier about who I support.
I do not know you, may never meet you (?). But, I have gained great respect for you and what you do thru this subforum. Keep up the great work and I'll do my best to reward your effort with the $$ that the CEO will allow me to spend!
 
powerful mission statement and general company vision thomas. i thank you for trusting us folks enough to share that with us. i know that many of us have had to lower our knife budgets for this year, but i assure you that kershaw is in most of our hearts and we will fight to make sure that our relationships with you will maintain the strength that we gained in 2008.

thank you thomas and i look forward to this year with kershaw!
 
Thanks, Thomas! :thumbup:

Your post is yet another example of why KAI/Kershaw/Zero Tolerance continues to win my business...the quality of your products and customer service already speak for themselves.

Ray :)
 
Here's wishing you a successful 2009, Thomas.

And thanks for helping make this forum the best source of information for Kershaw knives on the Interwebs.
 
Well Thomas, you said a mouthful. This is my first post here (hello, all!) but I felt like responding after reading your thoughtful post.

With almost 30 years of self employment behind me (most in construction), I have seen a lot of good times and a lot of bad. Truthfully, this is as bad I have ever seen it in the construction industry, and it promises to get worse.

It is difficult for me to be the cheerleader for he guys that work on my jobs when we all know this could be the last job/month we are all together. Keeping the faith in the future, in your skills, in your determination, and your ability to overcome the adversity of normal business challenges can be truly overwhelming under normal circumstances. In these times, especially with so many of my friends in dire financial situations (some losing their businesses or employment completely) it is almost impossible some days.

Now is the time we small businesses get to see once again just what kind of metal we are forged from. Working in a collapsed industry, I am thinking the road ahead will be rougher than the road behind. I remind myself daily to be thankful for the things I have, and not care about the things I don't. I concentrate on the positive things in my life, of which there are many. It brightens my day, and sometimes, those around me.

Personally, I refuse to feel bad for myself and squander days of good health and my continued ability/opportunity to find work for myself and my guys.

I will continue to follow the same philosophy that I have had for all four of my successful businesses, and one that has made all long term business success possible for all of us:

"An honest product for an honest price"

I am a big Kershaw fan, and reading your post made me appreciate your product even more. I hope for continued success to you and your company in these trying times.

Robert L. Witte
 
welcome robert! excellent first post. and i hope you find the family and friends here that i did.
 
Thanks for the insight, and words of wisdom Thomas. Keep making them, and I'll keep buying them. Joe
 
I hope know that a company with a mentality like that will go far.
Makes me feel good that you are on board at KAI.
From your "statement" alone I feel like I want to be part of that.
I am really excited right now, probably similar as you were when you were listening to Jack.

I wish the best to all of the employees at KAI and look forward to you having a prosperous and exciting future.

mike
 
TW, we all will support a company that thinks like that in these crappy economic times. Considering that Kershaw and KAI fits that bill then, well, it is safe to say you have our full support.

I agree with mike, a company with that mindset will go far and continue to survive. Keep up the good work TW, you and the rest of the guys and gals at Kershaw. :D
 
I would like to apologize to Thomas, Kershaw, Kershaw sub-forum and the entire Blade Forums community for this post. It was inappropriate, childish and unacceptable in this thread or any other thread following the statements of Thomas. I am embarrassed I ever posted it.
I’m sorry to all!
_____________________________________________________________

Should we be gearing up for an offensive or defensive mission? :confused:

Because those guys at Benchmade have had it coming for a long time now! :mad:
If they think they can just roll on up on Kershaw and conduct an a assault with intent to occupy, like Russian troops on Georgia…… On the other hand, if Kershaw is planning an invasion on Benchmade then I have your back Captain Kershaw. :mad:

War is hell my friends. :rolleyes: But with the help from this Kershaw Mafia. Well… I don’t actually know them but I KNOW OF THEM. :thumbup: They scare me a bit but that’s not the point. :o

Lets gear up men!!! We’re going in heavy. :mad: All we need now is the green light.

Sooooo Captain, what’s this all about? :confused:
 
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Great post, Thomas, and as always, thanks for keeping us posted. I can't imagine too many companies/industries that would connect with their customers in this way.
 
Should we be gearing up for an offensive or defensive mission? :confused:

Because those guys at Benchmade have had it coming for a long time now! :mad:
If they think they can just roll on up on Kershaw and conduct an a assault with intent to occupy, like Russian troops on Georgia…… On the other hand, if Kershaw is planning an invasion on Benchmade then I have your back Captain Kershaw. :mad:

War is hell my friends. :rolleyes: But with the help from this Kershaw Mafia. Well… I don’t actually know them but I KNOW OF THEM. :thumbup: They scare me a bit but that’s not the point. :o

Lets gear up men!!! We’re going in heavy. :mad: All we need now is the green light.

Sooooo Captain, what’s this all about? :confused:


I think you may have miss read something, like I dunno the OP. I will try to break down the basics for you so at ease. Thomas was talking about changing around some of the way kershaw handle business, not prepping for an attack on anyone or company. Also Thomas mentioned how attitudes are catchy and so KAI will be displaying optimistic attitudes and they are working on 3 main goals. Courage, Change, and Challenge.
 
These are tough times.

The unsuccessful are worried, the successful are concerned. The worst is not over.

However, the successful shouldn't lower their sales expectations. The unsuccessful will fail, and more of the market will be available for those who survive.

I know a good company when I see it, and Kershaw will not only thrive in the face of adversity, but watch some of their competition failing due to their ignorance or lack or flexibility to adapt to the chaos of the current economy.
 
I think you may have miss read something, like I dunno the OP. I will try to break down the basics for you so at ease. Thomas was talking about changing around some of the way kershaw handle business, not prepping for an attack on anyone or company. Also Thomas mentioned how attitudes are catchy and so KAI will be displaying optimistic attitudes and they are working on 3 main goals. Courage, Change, and Challenge.

Thank you for that insightful summation!

Now, if you can actually tell me what it means. That will require more than just reading comprehension.
 
Thank you for that insightful summation!

Now, if you can actually tell me what it means. That will require more than just reading comprehension.

OK there are three explanations for your first post that HW quoted.

1. you were drunk at the time and and still somewhat are with the above post,

2. or you COMPLETELY missed the mark when it came to what Thomas W. said. *see HW's post*

3. or you are just being an idiot and missing the point on purpose and making it obvious?

so can you tell me what it means?

*i say what i said above as this has been a more serious thread and the fact that we dont need to go around talking about going to war with another company, regaurdless of what was meant, or who it was directed to
 
Should we be gearing up for an offensive or defensive mission? :confused:

Because those guys at Benchmade have had it coming for a long time now! :mad:
If they think they can just roll on up on Kershaw and conduct an a assault with intent to occupy, like Russian troops on Georgia…… On the other hand, if Kershaw is planning an invasion on Benchmade then I have your back Captain Kershaw. :mad:

War is hell my friends. :rolleyes: But with the help from this Kershaw Mafia. Well… I don’t actually know them but I KNOW OF THEM. :thumbup: They scare me a bit but that’s not the point. :o

Lets gear up men!!! We’re going in heavy. :mad: All we need now is the green light.

Sooooo Captain, what’s this all about? :confused:

I suspect this was an attempt at humor. I can appreciate it, but, this thread was not the place. TW is offering up some insight into changes in the corporate mission and some reassurance for the faithful.

These are trying and tense times for everyone. If you are not feeling it, you are in one of 2 very lucky categories. You are either too young to feel it or independently wealthy. Either way, cheers to you. The rest of us are worried about our jobs, pensions and immediate futures. That immediate future involves the hobby that we hold so dear. TW's post is meant to reassure us and give us a little peace of mind.

Id you felt unmoved, unimpressed or (insert emotion or state of being here) please try to show a little decorum. There will be plenty of opportunity for funnin' around in the future. We promise:thumbup:



And now to address the OP:
Thomas, thank you very much for the heart felt and beautifully written post. I suspect you put a fair amount of thought and time into it. I think the only thing that is going to turn this "situation" around is a thorough dose of positive mental attitude and insightful and thoughtful leadership in business and government. You guys must have a top notch management team at KAI USA.:thumbup:
 
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