So Keen Kutter is a very popular brand in the world of knives, tools, signage, and axes today. The Keen Kutter logo is one of the more recognizable logos around in the vintage tool world. This is a favorite company of mine, not in the aspect of the number of pieces I own of theirs, but how they went about their business "back in the day". Simply, it was all about name recognition, reputation, and satisfaction. The Keen Kutter name thrived in a time of heavy competition, advertising, and lore. This is why I like this brand so much.
So, first, let's get something clear - Keen Kutter is a brand, not a distributor, manufacturer, etc. I have heard, read, and seen this being inaccurately portrayed many times. That being said, its time to hop on the Operator Express, and jump back in time (you guys love it
)
So, in ~ 1847 Shapleigh Day and Co forms as a hardware co, and is soon a force to be reckoned with. ~ 1870 ~1872, EC Simmons plays a major role, and the Keen Kutter "brand" name is born via Shapleigh and Simmons. 1874 EC Simmons name now takes over the major role of overall products. Timeline rolls on, and in 1940 Shapleigh is now in control. (more to come) (As it seems with all companies, timelines, names, dates, is confusing. One of the great things about USA and capitalism I guess)
So that is a brief once over of the name/timeline Keen Kutter. That is not all inclusive, and might have some errors in it. I would suggest researching it more, if you so desire. The timeline and info above should be pretty damn close to the real deal though.
The name Keen Kutter. That is what we are talking about here. The brand. Keen Kutter quickly became one of the most recognizable, trusted, preferred, etc names in the marketplace, and not only for knives, axes, tools, but for a huge number of products, all based off of name. This was a name that was known all over the US, not just around St Louis where they were based. At the height of the operation, they had distribution facilities in major cities across the USA. Quite an operation in their heyday.
If you ever get your hands on an old EC Simmons Keen Kutter catalog, it is simply amazing. The amount of availability on a huge variety of products with the Keen Kutter name on them is staggering. Of course, I happen to have such a catalog. Watch your eyes, as its beauty will surely astound you -
So thats it - a 1930 original catalog.(you can hopefully see the cities represented) Now, this is a SMALL catalog compared to some EC Simmons offerings that were at times 8-10 INCHES THICK. Yes, thats right, as thick as some double bit axes are long. I find that amazing. The dedication in the catalog is undeniable. Hence, like all good companies, we go right into the motto - on the second page of the catalog - one of the best mottos of all time -
"The recollection of quality remains long after the price is forgotten" - AWESOME. Who has a motto like that now? No one. Most have "mission statements" or guides, etc. I find this pretty darn cool.
This is what helped to build the aura, the brand, the mystique of Keen Kutter. They built with word of mouth, and more importantly, with quality.
Seeing this is an axe thread, I will try to not get off on a tangent, but if you look thru any of their catalogs (many can be found online, pdf format) the attention to detail was never left out, on any item. Quality of each item is what helped to build the business and the name. No shortcuts. Only the best. That is what people come to expect. Knives were made in USA or Germany. Cutlery sets the same. I have seen at flea markets just about anything with a Keen Kutter name on it - meat grinders, signage, saws(in fact I bought one and sold it on the auction site and I KICK myself every time I think about it), wrenches, levels, cutlery, planes, drills, tape measures, pliers, sharpening stones, files, anvils,clocks, etc.
So not only was it about the product with the name on it, as I said, it was about the name, and what it stood for. Not only in relation to the product, but in relation to competition. EC Simmons not only sold the products themselves, they sold the advertising/signage etc to push your business up over the top. Brilliant.
This example shows that if you just use the Keen Kutter name, your hardware store is the best hardware store -
Other examples talk directly about advertising strategy(pictures, etc), and beating your competitors -
I find this amazing, but yet I guess it is simple business. I can see why the name was so popular. To a degree, how could you run away from it?
Ok Ok I get it - Operator this is an axe forum, not a historical advertising forum. I just think it is very important to tie the tool, to the time, and to the trend. This gives a greater picture of the axe, maker/distributor, and timeframe. This is my true enjoyment of the axe.
Ok so you are all frothing at the mouth for some true axe pics, so lets get to it -
First though - the EC Simmons/Keen Kutter approach to axes -
Pretty self explanatory - Quality over Price.
That being said - lets see some axes/hatchets -
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