I've had to learn to NOT be a knife snob, when someone brings out their No Name Special that they are SO proud of! I usually give a compliment, and mention I always carry a knife, as well.
If they ask to see it, then I'll bring out my $$$ knife, and let them. I will not offer up the price, unless they specifically ask.
I hate to appear to be a douche, as I'm sure I used to be, bragging every time I whipped out a quality knife.
I've grown beyond the "Look what I have!" mentality, and carry for MY pleasure, not for bragging rights.
This is the best way.