Think about what it is that you are actually selling. I know that seems vague, but its something I thought about when helping a band put together an album. The packaging does say something about who you are, and how you view your product. Some guys sell an edge, some a status symbol, some an "investment" and some an identity.
Packaging that is overdone, or is in stark contrast to your brand (the irony of a US made knife inside a made in China pouch) will come off as a bit tryhard. GEC and Helle paper tubes let the knife do the talking, even though they are often collected knives, they are users, where as there are brands that would be more suited to a wood display case even if they were tough as nails knives, because that's the brand identity. It also depends on who your main customer is. If he's a guy with a four rack watch winder and a carbon fiber EDC dump tray, you might go with something different than for a guy who's corrosion prevention method is the used oil soaking through his pant leg. Nothing wrong with either, but they will appreciate different things. Your insta link wasn't working for me, so I'm not sure which would be the way to go.