In the past, Kimber Kable offered a line of audio cables called PBJ. Yes, it does stand for peanut butter & jelly. I remember reading that they were shipped in a sandwich bag. Everyone thought it was a fun way to package a good quality set of basic audio interconnects. The packaging fit the product and everyone talked about it.
I remember when CRKT came out with their stiff cardboard box. I was impressed. I liked it because it was not the basic thin cardstock that everyone else was using (Case, that means you). I like Benchmade's new boxes much better than what they used to offer. I'm not impressed with the basic box used by Spyderco but I do enjoy their zippered pouch.
Packaging does not have to be over the top but, a little something extra is nice. I guess the bottom line is this, give me a knife box that is not crushed by the time it gets to my door and gives the impression that you care about your product. A cheap, flimsy box implies that a company is cutting corners every chance they get. Makes me wonder where else they cut corners.
A microfiber cloth would also be nice. I could use it to clean my glasses. Yes, I know, the stuff sack used by BM is basicly the same idea but I would use a cloth more than a little stuff sack. Your company name & logo would get seen everytime I cleaned my eyewear. Or, I could use the cloth to wipe down the knife. It's something most manufacturers don't do. CRK does, anyone else?
Targeted marketing with packaging is good for Apple but not really needed for a quality custom knife from a maker with skill.
