What traditionally happens outside the US is that a single local master distributor is appointed for a whole country. Basically it is up to them to price the product to retailers and suggest a recommended retail price that retailers should sell at.
So if the distributor imports the product, pays duty, shipping and clearing, fronts the VAT, pays advertising, local distribution and sales costs and has to cover the interest on the cash he has laid out or overdraft.......He has to price the product far higher than a US distributor would to still make a reasonable profit.
Then you add the traditional retail markup of 40%-50% and things get expensive quickly.....
Unfortunately many distributors also take advantage of their exclusive status to overprice product and make more margin.....driving up prices.
A US distributor has far less costs and can pass the savings on to his retailers. Also most US distributors have heavy competition so prices are forced down through customer demand.
Add to that the low cost of entry to be in business on the internet and you are off to the races for low prices....