Knife Retailer "Sale" Pricing

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SMKW is running a Columbus Day "sale". One of the items is the Cold Steel Tanto Machete, which, according to them (today anyway) has a MSRP of $42.99 and which is "on sale" for $31.17 They also list the specs on the overall length of the machete incorrectly, twice. Even Cold Steel lists the incorrect overall length of the machete on it's particular page. I guess math and reading are not the strong suits for some people who work at these places.

Thing is, Cold Steel lists a price of $39..99 on their website, which I assume is the actual MSRP.

Knifecenter lists a MSRP of $34.99, their price is $33.95.

BHQ and GPK list MSRP as $26.99, with their prices being $22.95 and $23.95 respectively. Other major knife retailers don't carry this machete.

The obvious question is: What is up with the differences in the prices?

I get that the internet retailers set the price that they will sell an item for, usually within bounds of what the manufacturer allows, and many times one can get a great deal on a particular knife or knives because of that, whether it's because knives are being discontinued or other reasons.

But this kind of price discrepancy is ridiculous. The CS Tanto Machete is a good, quality machete, but when SMKW claims a MSRP that is higher than what even Cold Steel lists, and then tries to call it's price a "sale", that's just bogus, even if it temporarily cheaper than Knifecenter.

My apologies if I violated any forum rules, my intent is merely to start discussion about pricing differences. I will edit if asked to do so.
 
Their business their rules. Some companies factor in a higher profit margin than others.
 
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