Les Stroud Camillus Knives- ?!

F

forcedestrike

Joined
Jan 14, 2008
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Just got this in my inbox- wth?! Looks like a rip off of the Gerber "Bear Grylls" series- Didn't think Les would ever go so commercial.

CamillusEmailBlastLesStroud.jpg
 
Acme United Signs Camillus Knife Deal with World Famous Survivorman, Les Stroud

http://smallcaps.us/acme-united-signs-camillus-knife-deal-with-world-famous-survivorman-les-stroud

Acme United (ACU – $9.54) signed an agreement to build and sell Camillus survival knives and tools, co-designed and promoted by outdoor adventurer Les Stroud, star of the six-time Gemini-nominated hit TV series Survivorman.

Survivorman is broadcast on the Outdoor Life Network (OLN) in Canada, Science Channel in the US and Discovery Channel International. The TV series is licensed for broadcast in over 120 countries worldwide and became the highest rated show in history of both OLN Canada and the Science Channel US. Ratings in the US alone have hit 2 million on individual episodes.

The “Les Stroud product line” will be marketed under the Camillus brand and will consist of knives and other survival tools. They will be launched at the Shot Show, held in Las Vegas from January 17, 2012 until January 20, 2012. Les Stroud will personally support the launch of the knives by doing an autograph signing during the Shot Show, at the Camillus booth, on the 17th and 18th of January between 1 and 3 PM.

More survival tools will be launched early 2012. This is an ideal timing, as the fourth season of Survivorman, in which Les Stroud will use the new Camillus knives, will air in the summer of 2012. By then the new knives and survival tools will be available in stores throughout Canada and the United Stated.

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Conclusion

The expertise and input from Les Stroud, combined with the Camillus carbonitride titanium non-stick technology, which makes the blades 10 times harder than stainless steel, have created some powerful tools for outdoor enthusiasts.

Excellent tools, which are extensively featured in a TV series with up to 2 million viewers in the US alone, should lead to solid demand by consumers. This is the first time an Acme United product is promoted this way, and I’m convinced this will have a positive impact on the Company’s financials next year.

Photos of the new Camillus knives and tools aren’t available for publication yet, but I promise you that after the Shot Show, you’ll see them right here even before they’re available in stores.
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I think i'll pass. Haven't bought a Camillus knife ever since they went to China/Japan. These knives are ugly anyway. Probably trying to compete with Gerber.
 
I'm digging the looks of the machete though I'd prefer a simple wood handle.

Does anyone know what this is?
The knives will feature carbonitride titanium non-stick technology which, according to Camillus, provides sharper cutting edges than untreated blades.
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How does a non-stick coating make the knives sharper?
 
It means that Acme United must either A) Not know much about how knives actually work, or B) Not be marketing these towards people who know how knives actually work. I think B is the more likely of the two.
 
FortyTwoBlades said:
It means that Acme United must either A) Not know much about how knives actually work, or B) Not be marketing these towards people who know how knives actually work. I think B is the more likely of the two.
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Yep, prolly. Right along the lines of the info-mercials that sell knives that "never need to be sharpened.":rolleyes:
 
I cant understand why he would put his good name on crap. Ugly crap.:(
 
Jaiofspam said:
:(, why les? why....
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'Cause he'll sell a gajillion of 'em. You can't really blame the guy. "Survival" is huge thanks, in large part to him. He's got to cash in before the next "sexy" word gets attached to knives.

Don't get me wrong, they are utter junk and I wouldn't touch one with a 10 foot pointy survival stick (he really should be hawking one of those too).
 
marcinek said:
'Cause he'll sell a gajillion of 'em. You can't really blame the guy. "Survival" is huge thanks, in large part to him. He's got to cash in before the next "sexy" word gets attached to knives.

Don't get me wrong, they are utter junk and I wouldn't touch one with a 10 foot pointy survival stick (he really should be hawking one of those too).
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No kidding. He's in a position to make easy money. Wouldn't evreyone do the same?
 
Shotgun said:
No kidding. He's in a position to make easy money. Wouldn't evreyone do the same?
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Exactly. "Survival" in a knife's name isn't going to sell knives forever. Soon enough, the next "tactical" or "survival" or "bushcraft" is going to come around and he's going to be out of luck. More power to him.

"Non-Stick Blades." Oy.
free-rolleye-smileys-725.gif
One born every minute, I guess.
 
marcinek said:
'Cause he'll sell a gajillion of 'em. You can't really blame the guy. "Survival" is huge thanks, in large part to him. He's got to cash in before the next "sexy" word gets attached to knives.

Don't get me wrong, they are utter junk and I wouldn't touch one with a 10 foot pointy survival stick (he really should be hawking one of those too).
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Good Point.

Survival has aways been around, Les just made it Popular/Pop.
And this Knife is marketed to the Pop Survival crowd. :D

Remember back in the day of real Bikers, before there were Pop Bikers riding down the Freeway on HD Motorcycles? :D

The future of the Woods will look different from today, populated with Pop/Poser Survivalists running through the Forest. :eek: :D

[video=youtube;ly5fwalNxmk]http://www.youtube.com/watch?v=ly5fwalNxmk[/video]

:D
 
The blade on the knife looks OK, but the handles are horrible looking. Like Ginsu kitchen knife horrible. I have no clue about that machete thing. It doesn't seem to make sense no matter what angle I look from. At first I thought it was a long, narrow cleaver then realized it went the other way, like a giant, recurved tanto! It looks like they photoshopped it into the photo with him. I really like Les and will continue, but this whole thing hurts:(
 
555 said:
Good Point.
Remember back in the day of real Bikers, before there were Pop Bikers riding down the Freeway on HD Motorcycles? :D
:D
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Be lucky they're riding motorbikes. Here in Portland a biker is someone pedaling a bicycle. Either a hipster or someone in spandex.:rolleyes:
 
555 said:
Good Point.

The future of the Woods will look different from today, populated with Pop/Poser Survivalists running through the Forest. :eek: :D

:D
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At least then maybe I'll look like the experienced and wise woodsman:D
 
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