Don, by all means, please add me to the list. I obviously wasn't on it. I would be interested in reading others thoughts on this.
And, IMO, you are absolutely right about people being spoiled to survival gear. I had a customer email me complaining about the button compass we put in a kit. He said he would pay 20 bucks for a good compass. I would too (actually I will pay 100 bucks for a great compass), but that would most likely keep a lot of people from purchasing the kit that may actually need it. Button compasses, IMO, are fantastic for gross direction finding - even the cheap ones. Most people don't understand that pocket E&E / Survival kits are for last ditch measures. They are made small and compact so they will be carried all the time. The razor blade, small saws, wire, etc. are extremely valuable tools if that's all you have when you have to bail out in the middle of nowhere and make it back to someplace friendly. Even the foil from a chewing gum wrapper can be valuable in the right circumstance.