joeradza
Gold Member
- Joined
- Feb 6, 2014
- Messages
- 10,774
It’s always good to hear from those directly involved in what most of us consider a fun part of our lives. Derrick always seemed like one of the good guys so it obviously hit you a lot harder being his friend. I understand.Wow you guys take some great photos. This is J Rouch - sorry I'm late to post, I'm pretty much a lurker on BF in general. But I wanted to say hi and let you guys know a bit about what's going on with Northwoods. 1st thing - Derrick was my best friend and I miss him dearly. We have worked together on Northwoods as a brand for years. I officially took over the Northwoods brand completely during the 1st Bear Lake drop (That one was a nightmare) We oversold, it wasn't a great time. So many people we had to refund - apologize and go by completed orders via timestamp to straighten it all out.
Our vision for Northwoods was always to be a simple, refined, pocket knife you could be proud to own. We worked hard to build a premium brand and I'll keep on doing that - Obviously our last drop of Madison Barlows didn't go well due to overwhelming traffic. Basically several thousands of people shooting for a few hundred knives. We prepped the web host about the drop - just as we've done before and this time the bandwidth was just not there - it was a rough launch - but we're constantly working on improving that experience. I don't want you guys to just think that it was OK for us either - We're refining that process continuously and I'm confident we'll improve it.
I always joked with Derrick that it was odd we didn't offer wood on the Northwoods - and as you can see, wood covers were back and I hope to keep offering unique materials that aren't just the old standards - I wish I could make everyone happy, but I only have 5-6 choices per run. I wish I could get more knives into the hands of people wanting them. I'm working on it - Thanks for your patience and support. You guys are awesome.
As far as your supply and demand problem, keep working on it. It’s certainly better than the alternative. Thanks for keeping in touch.