I think that Lone Wolf Knives offer an excellent product at a good price point.
While I don't think that they are a household name like Buck or Case, they are more common than you might first think. There have been several threads here on BladeForums within the last month, I'd say. Keep in mind that they have been established for less time than the less obscure modern brands like Benchmade, Kershaw, and Spyderco.
The performance and solidity of their knives will earn them popularity quickly, in my opinion.