Good choice avoiding the quartz watches.
Invicta makes a good product, but their model range is fairly limited.
I would recommend you take a look at the Russian company Poljot. You can get a Poljot in a variety of styles with an automatic ETA 2824 movement (the same movement used in many expensive Swiss watches) and a display back to show the movement for under $200. I am a big watch nut. I own several Poljots, and I find the quality to be excellent and certainly comparable to considerably more expensive watches.
If you are willing to have a manual wind-up watch instead of an automatic you can get a Poljot with an in-house time/date movement and display back for less than a hundred dollars or an all mechanical in-house chronograph for less than two hundred.
In my Opinion Poljot is by far the best deal in the watch industry today, and completely bucks the usual cost/value ratio that you see in these products.