Here are some reasons I like RWL-34, which may or may not apply to you.
1) Its like ATS-34 - well known, familiar stuff - bench standard for a lot of custom makers.
2) Because of above - it is HT-ed just like ATS-34, making it easy for professional HT-ers who often don't like "ususual tool steels" or to dedicate a furnace / oven to just one item. IT also benefits from the same tricks that are applied to ATS-34.
3) The powder metallurgy actually makes the steel better than straight ATS-34, IMHO. The fine-ness at the edge due to the very even grain structure gives it a superior edge to say, D-2, or some poor batches of 440C I have come across (with large weird grain). I reckon the fact that it is so even also makes it stronger.
4) It is easier to sharpen than the common CPM knife steels.
5) It is an "entry level" Powder technology steel. Sounds strange, but with the popularity and myth status of the CPM's, this is a selling point. Hell, there's also powdered 1084 steel too, but hey...
6) *** IN Australia, ALL steels are expensive. I calculated that RWL-34 is only 10% more than ATS-34 and S30V is 2.5x more expensive (here). The $72 per 36inches (not sure what dimensions) you quote are actually CHEAPER than what we pay here.
7) *** The distributor here is a nice guy and I always get my orders promptly !! No joke, that is important to me.
8) Here, its not only cheaper, but easier to get than D-2 (I enjoy the 6monthly HUNT I do when its time to get more D-2).
9) Mill-rolled RWL-34 is not far off from PG flat ground stock - it is very even, nothing a quick swipe on the grinder won't true up.
10) Personally, I find RWL-34 easier to grind and finish than D-2. The extraordinary finish you get is again a benefit of powder technology - the grain is so fine that the surface seems perfect. I reckon even a satin hand rub finish looks better with RWL-34.
Just a few, sorry, 10 points. Jason.