You could very well be correct. In all honesty I never follow that segment closely. Cold Steel has a different clientele though

Their marketing style lends itself to a slightly different crowd. Not saying that's bad, because it obviously works well for them. For the record, I have nothing against CS products. I've owned a handful of folders, all in the medium size range though, and they were excellent knives. I still own 3 of their fixed blades, Master Hunter, and mini & regular size Pendletons.
I just don't know if that market would work for BM. Who knows, maybe it would be very popular. For me, with the larger size of folders, it makes more sense to carry a fixed blade. I live in blue jeans though, so anything really big doesn't lend itself to comfortable carry.
That's the great thing though, there are endless choices because we all have different tastes...
LOL... I was starting to think you might be a loon, but after reading that, you are OK...
I looked at a Mini Rukus at one of the local knife stores a few years back. There was something about them that I liked aesthetically, but didn't think they would be comfortable. I was wrong. It was very comfortable, but I remember thinking to myself, this sucker is huge