Man with a Plan.... looking for help

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Dec 7, 2008
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Looking for a man/women with a plan, Knifemaking Business plan that is.
Taking a serious look at starting a real business of knifemaking and realize I don't really know where to start.
Don't want outside funding per say but know my limits when it comes to getting a working business plan together. Pen to paper and keep coming up short after reviewing it.
Feel free to post your "What not to do's" as it is all good. Each fail brings us closer to success
So post it for everyone to share or PM/Email me your thoughts
Determining a timely niche
Setting goals
Marketing Etc
 
My hat is off to anyone that becomes a full time knife maker. I have heard in order to become a millionaire knife maker, start with 2 million dollars...and you're sure to end up with 1 million.
My 1st 2 orders of business would be to check with a full time tax preparer, and a C.P.A.. Find out how to structure your business, so it is most profitable for you, keeping taxes & overhead low, and profits high. Find how to structure your business, to reduce liability, and in the event of a law suit, how to keep your business & personal assets separate.
I'm still a rookie part time maker, and may always be one. Life with a family, seems to complicate matters, and knife making gets pushed to the bottom of the priority list.
If you have a spouse that will participate in your venture, that will be a big plus; perhaps being a sheath maker or book keeper/business manager.
I'm curious to know, how many successful full time makers, have already fulfilled a career elsewhere, and have a steady retirement income(or a spouse with a hefty income) vs. the maker that quits his job, and actually makes a living making/selling knives vs. the full time knife maker that still works a full time job.
Good luck, I hope you find the business model that works best for you.
 
I don't remember who posted this or what thread but its some real words of wisdom from a pro. I keep qoutes in a notepad app that I like but I forgot to add the posters name to this one, so sorry I cant give credit to whomever wrote this.

"17+ years of making knives 9 years of being full time, this is my humble perspective and insight.

1.Knifemaking has real health risks. Grinding steel, manmade and natural handle materials adhered with exotic epoxies creates nasty particulates. Even with great dust collecting set ups and living in your respirator, inhalation is unavoidable over long term. Many things that knifemakers use/grind also get absorbed through the skin also like acetone, chromium, aluminum, ect….. I think I have a developed a allergic response to G-10 after all these years.

2.Taxes. Being self-employed/ business owner means you pay your taxes out of pocket via estimated quarterlies, you get to write a nice fat check to Uncle Sam. 4 times a year $$$$. If you actually happen to make any sort of slim profit over the estimated tax for that year, be prepared to pay more on top of what you all ready paid. Good luck getting refunds. Many people run under the table, and many friends and fellow makers are always ready and eager to give you tax "advice". But if you don’t want a letter or a knock at the door down the road from the IRS, and end up like Wesley Snipes, I suggest investing in a solid CPA and be ready to a take a bruising. Audits are stomach churning. Keep it honest, as this is truly the best policy, you don’t want it to come back and bite you in the ass years down the line.

3.Health insurance. Absolutely vital. You will have to purchase your own health insurance, $$$. Or if your fortunate enough to have a spouse that can add you to their plan is the best.

4.Injury. If you suffer an injury or illness that prevents you from working even a few days then your screwed as there is no one there to take up the slack or make knives for you to fall back on. That means no motorcycles, no bicycles, no ice skating, generally no risky or irresponsible behavior to put your flow of production in jeopardy. Bottom line, no output of product means no income.

5.Divorce. Many people suffer a divorce, which in general is not really ever planned. if that happens, any life line to that person that you need to stay afloat in knifemaking is severed, meaning no more additional income or health insurance, possible child support and alimony that you may have to pay out and loss property/house/shop and therefore if your knifemaking business if not self sufficient it will be difficult to be able to recover from that blow. Being a knifemaker and self-employed can strain relationships and your spouse/partner has to be understanding and behind you and have a plan. I lost my marriage over knifemaking.

6.Income. In general, income from knifemaking is spotty and unreliable. Most of society is so conditioned to get a paycheck every week or 2 on the nose. Being self-employed just throw that concept out the window. There may be weeks to months where you have nothing monetary coming in as you prepare knives to get done, waiting on steel, waiting on sheaths, waiting on payment from customers, machinery breakdowns long list of hiccups that interrupt money flow constantly. As we all know knifemaking requires much time and effort even when you already have established skills and products to peddle. That is why one of the goals/grails of individual knifemakers is to strive for consistency in income. Being the only wage earner in a family will be tough.

7. Hobbies that become your job. You will need to live, eat and breath your work to succeed for years. 24/7. Your hobby now is a career and new rules now apply. You just can’t make knives when you feel like it for a few hours every other weekend now you must make knives everyday to keep product rolling, to feed your kids and keep the bills paid. Now it is work. Playtime is over.

8.Sustainability. For any business to succeed you need hard absolute long term goals and direction. Without out a clear direction, ambition, drive, forethought, tenacity, perseverance, lack of consistency in quality your business could wobble. Constantly improving your skills over time, having consistent quality and craftsmanship, being innovative, getting publicity and exhibiting good customer relations will help you become successful while building a solid customer base may take years to achieve. Building a customer base is vital to having long term sustainability and longevity in this business.

9.Motivation. A big enemy of knifemakers. Linked to the dreaded “burnout” Self-employed also means being self-motivated for year after year, is a key to success. Distractions for self-employed people are the bane of the concept. Sacrifice and self discipline are crucial. You have to treat it like a job and a business and set yourself in a schedule and pattern and to eliminate distractions that may pull you from working, like Video games, family, yard work, gym, computers ect….

10.Product. Making knives people actually want to buy.

11.Dirty. Knifemaking is dirty, dingy work. Does your shop have heat or air conditioning? Summers and winters can be harsh with no climate control. Most only see the end result of our hard work, a cool and beautiful knife. The actual making of the knife is not so glamorous and is rather boring and beats the crap out of your hands and back.

12.Alone. Long hours of working alone with no adulations and listings to the radio, so if you’re a social butterfly this may be hard and also distracting (see motivation)

13.Dependants. Do you have a family that depends on your income to stay afloat? If so, this will be a challenge.

14.Frugal. Tighten the belt and learn to like Top Ramen…every day. :barf: Let’s see do I need to order grinding belts, steel, Micarta to make product to sell or do I need to buy a family member a new pair of shoes for school or pay that speeding ticket or pay the county/state business licensing fee or make a health plan payment?

15.Debt. Best to go into self-employment debt free or there is a extremely high chance to becoming overwhelmed with bills and responsibly quickly as knifemaking supplies add up fast and the house payment or property taxes are magically due all at the same time. This is just supplies not to include trying to set up a shop with initial cost out of pocket.

16.Unemployment. Generally, self-employed business owners are considered “unemployed” and because of that we have little or no back-up in case of emergency. So, unlike our counterparts in the job market of employers & employees/companies, if we can’t work for some reason, there is no getting unemployment checks for 6 month or a year while we look for another job. . Being a fulltime knifemaker is a sink or swim proposition self reliant on your own determination to make it a success.

17.Jack of all Trades. Knifemaking is more than just actually making knives, you have to figure out how to run a business, how to make money, how to ship and receive, how to deal with the IRs, how to have good customer relations, how to fix things, know the basics of computers, marketing, phone skills, designing and drafting, CAD work, basic machining skills, planning and juggling various non-knifemaking tasks at once is a learning curve that must be factored in.

18.Lawyer. Wise to have available legal representation and funds for it. What happens if that knife you named the “Undertaker” on a macho whim is actually is used in a crime/defense by someone and now your being called into court to explain to the court why you named it with such aggressive name?

19.Insurance. Do you have business insurance on top of all the other insurance that your currently carry?

20.Retirement. Being a fulltime maker and self-employed now it is your responsibility to contribute to your own retirement fund/IRA since no one else/employer is doing it for you. Is that something you can do on a regular basis along with al the other financial responsibilities? Otherwise, there won’t be much to receive once you want to retire. I have pretty much come to peace with the fact that I’ll be grinding until the end.

21.Vacation……LOL! What is that?

Hope this helps not to discourage, but to give an outline of what is ahead and to think and prepare for. Take it seriously, buckle down for the long haul and it can be done.:thumbup:

Nose to the grindstone."
 
If you lookup business plan templates, or SWOT analysis templates, you will find lots of examples to get you started

Knifemaker examples will be nin existante, but look at manufacturing, artists, and such.

How are you going to distinguish yourself from everyone else

Don't go low price, Walmart's got that covered.
 
Add short term and long term disability to the list.

Someone is going to ask, how sellable are the knives you are making? You are making knives, right? ;)
 
Those "writings" of jobasha11 are in my opinion right on . "Tough times" can add to more sales problems. I see makers with big names who would in the past never consider making a $700 knife, now jumping into these to hopefully be able to survive. Where is that upswing in the economy I was so many times told was in progress? Frank
 
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There are great some great ideas posted in this thread. However, none of the ideas can be implemented unless you sell knives.

Be honest and step through your sales:

1) Are your knives selling?

A) - If yes, go to 2.
B) - If no, are you willing to make knives collectors want to buy?

a) - - If yes, go to 2.
b) - - If no, you will not be a successful full time knifemaker.

2) Are you selling enough knives to live comfortably?

A) - If yes go to 3.
B) - If no, why are you not selling enough knives? What would increase sales: marketing, advertising, quality, tools, designs, skills, materials, pricing, making more knives, etc? Identify the problem, solve it and go back to 2.

3) Congratulations! You are a successful knifemaker.

A) What are you doing to remain successful?

Chuck
 
I am not sure what type of knives you plan on selling and how much money you need to make to feel successful .

Folding knives are where the market is at for repetitive sales. There are a few exceptions to that. The trick is you have to make the " Next greatest knife" or knives .

My observations go like this. Maker A comes to the with the next really cool knife. Then he gets huge overnight . He sell and sells . Then the next guy comes up and everyone sells those knives to get the new guys knives. and the cycle repeats.

I have a small painting company . I have been doing this for 30 years. Running this business is easy (not really) but my point is cash flow. because we bring in a chunk of money every week the bills and guys get paid .

In my short couple of years that I have been making knives has been fun . I do sell a few knives a month but... I couldn't imagine having to have to sell enough knives to pay my expenses ..

You have to take a hard honest look at your financial needs. You have to figure out what your real expenses are per knife and then add up how much you are going to make. If you spouse makes money to that's great .. Personally I like to make my own money without relying on anyone and that includes my wife.

With that said knowing what it takes to make these knives on my spare time and being able to somewhat track my cost I came to the real conclusion that full time knifemaking is a losing proposition at a sustainable and profitable business for me. Plus it would take the fun out of it.

Robert think long and hard before you jump all in . I know you know most of this if not all but and I hope you succeed . If the numbers add up I would be all in but they are not there fore me. There are a lot of guys way more talented that most of us that are just getting buy.

We did a small mock up of our expenses and we came up with 10 knives a week at min of $250 a pop to make it viable option . That's 40 a month and almost 500 a year .. a daunting task for anyone.
 
Marko
and all Hear ya loud and clear. Was a painting Contractor myself for 11yrs and made a living. Far better than most if you break it into $ per hr.
Then the economy tanked and was competing with Bottom feeders, so I went back in the work force. Love making knives and have a large box of my own designs that haven't been made yet so original will happen.
Chuck / 12345 great advice will be followed and followed up on. Think the cart is before the horse a bit on this one
Thanks Stacy will do
 
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My advise on a business plan to enter the knife market as a full time maker would be as follows. First I would advise keeping the day job. Second I would be damn sure that you are capable of the mind numbing tedium of making the same thing over and over and over long after the challenge and novelty wore off. Your making it for the money, not for the fun or creativity, or any other reasons recreational knife makers have for making knives. You will not have someone keeping your feet to the fire so you must be extremely self motivated.

While still working a job I would commit as much discretionary time to not only getting proficient making knives but also efficient. Your skill level should be at the point where there are very little scrapped projects or large time variations fixing mistakes or using trial and error to get things done. You should be able to churn out your product with mundane consistency, day in-day out.

Once the skill level is developed I would market my knives constantly. That will take up the time that you were devoting to obtaining the knife making skills. Write marketing plans, think outside the box, find a niche, whatever it takes to get your knives in front of people that can afford them. This is what makes or breaks most makers. Some get lucky but the most successful makers are people who know who their customer is and how to get exposure to those people. If you are successful at marketing and order/sales start rolling in sufficient numbers, then I would reccomend writing a real business plan, if you have a local SCORE chapter they can help but since you taught yourself to make knives and marketing you should be able to figure it out. But actually write it and be professional about it. I would then reccomend taking it to a bank and apply for a loan. You don't want to actually take the loan but you are going to have to show your business plan and explain it to the bank. The bank will let you know where the holes are.

If the plan is realistic and it appears you can make a go at this, I would do all of the clerical paperwork, website, legal stuff ect while you are still working your day job. You dont want to do all this stuff while the clock is ticking to make money.

If sales/ orders continue to roll in I would work your job until it is evident that you are not able to meet the demand for your product with only your discretionary time. If all of this lines up, you get done your job and are now a full time knife maker. I would reccomend setting shop hours and marketing hours and sticking to them or you could end up with a bunch of unsold knives due to lack of marketing or even worse messing around on the computer too much and not making the cash you need to stay afloat.

All this being said, if you have the skills/ talent/ determination ect to do all this successfully, there is a very good chance, you can make much more money doing something much easier in another field.
 
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