- Joined
- Jan 13, 1999
- Messages
- 1,422
Have you heard of this? Legal weirdness to the extreme. I remember seeing a product review in one of the knife magazines, and now this company is going out of business.
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Miami Machete vs. Anheuser Busch
Miami Machete applied for and received a trademark to protect the name and logo of the Bushmaster machete in 1999. Following the grant of a trademark by the Trademark Office, there exists a 60-day window in which people can object. Anheuser-Busch objected on the basis of the sound of the word Bushmaster, certainly not the spelling. We were advised by a trademark lawyer that we should be able to beat Anheuser-Busch in a court hearing held by the Trademark Office. We were given a budget as to what this should cost. But we were fearful that Anheuser-Busch would have no trouble dragging out the hearing and draining time and money away from our venture. Reluctantly, we therefore chose not to enter the legal arena with such a powerful opponent and in so doing lost our trademark. It then seemed unwise to develop and market a product without the long-term protection that the trademark registration offered, and we decided that we would sell our inventory and close our doors.
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Bushmaster is the name of a South American snake, as well as the army's 25mm cannon system. I can't believe Anheuser_Busch would object to something like this.
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Miami Machete vs. Anheuser Busch
Miami Machete applied for and received a trademark to protect the name and logo of the Bushmaster machete in 1999. Following the grant of a trademark by the Trademark Office, there exists a 60-day window in which people can object. Anheuser-Busch objected on the basis of the sound of the word Bushmaster, certainly not the spelling. We were advised by a trademark lawyer that we should be able to beat Anheuser-Busch in a court hearing held by the Trademark Office. We were given a budget as to what this should cost. But we were fearful that Anheuser-Busch would have no trouble dragging out the hearing and draining time and money away from our venture. Reluctantly, we therefore chose not to enter the legal arena with such a powerful opponent and in so doing lost our trademark. It then seemed unwise to develop and market a product without the long-term protection that the trademark registration offered, and we decided that we would sell our inventory and close our doors.
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Bushmaster is the name of a South American snake, as well as the army's 25mm cannon system. I can't believe Anheuser_Busch would object to something like this.