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:excitement: Hahahaha, expecting a response from Benchmade; maybe when hell freezes over. They've ignored everyone and have given no reasoning to their recent MAP fiasco.
So for me, at least, this new pricing strategery has back-fired. Benchmade knows what its business model is, but I know what my business model is as well, and the two are not compatible. Plus, the whole notion of price-fixing offends my laissez faire, free market sensibilities, but that's for another forum.
There is a lot going on here with this MAP pricing. But the bottom line for me is that I'm not going to pay $100 (or whatever) for a dang mini Griptilian. I pulled the trigger last night on a 550HG large Griptilian (sheeps foot, Spydie hole) for $79, because it apparently is pre-MAP pricing and I knew it was now or never. But Benchmade has pretty much priced itself out of my buy-zone. So for me, at least, this new pricing strategery has back-fired. Benchmade knows what its business model is, but I know what my business model is as well, and the two are not compatible. Plus, the whole notion of price-fixing offends my laissez faire, free market sensibilities, but that's for another forum.
You pay what you get,
Benchmade knows what its business model is, but I know what my business model is as well
Our price levels have not changed.
There is a lot going on here with this MAP pricing. But the bottom line for me is that I'm not going to pay $100 (or whatever) for a dang mini Griptilian. I pulled the trigger last night on a 550HG large Griptilian (sheeps foot, Spydie hole) for $79, because it apparently is pre-MAP pricing and I knew it was now or never. But Benchmade has pretty much priced itself out of my buy-zone. So for me, at least, this new pricing strategery has back-fired. Benchmade knows what its business model is, but I know what my business model is as well, and the two are not compatible.
Huh? You must know we know how to subtract in order to see obvious price differences, right?
Our price levels have not changed. Our dealer base and customers of all shapes and sizes are of the utmost importance to us and we will continue to pursue the best possible avenues to support them. Please know that we are listening and appreciate your feedback. Please feel free to contact me if you have further comments.
Derrick Lau
dlau@benchmade.com
Derrick -
As always, we appreciate your participation a great deal. Here's the thing I'd ask you all to focus on. While we understand that the dealer network is very important, ultimately it is *customers* that drive the bottom line. It is beyond obvious that Benchmade customers, many of us very long-time and loyal customers, have been very unpleasantly surprised by the recent change in retail pricing. I'd urge you to share that concern within the company. Obviously, you all have sales data (or will, after this perks through the pipeline) that we don't have, but from where we stand, it's a very serious issue - as I think all the posts in the various threads here make clear. We *want* to be customers - don't push us away.