Morakniv Ash Wood collection... I don't really get it

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Apr 1, 2022
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I get the knives themself. They look good and should work good for their respective purposes... but then look at the prices...

Cheapest oned start at like 180€ and most expensive ones go for like 230€... 230€ must have something special to it, right?

Nope. It's just full tang Sandvik steel knife with wooden scales handle. Not steel, sheath or the handle are special. Only thing special about it is the price.


So why is it so expensive? Maybe guys at Mora got pissed off at always being one of the cheapest options and always offering best deal, and so they decided to change that by shamelessly ripping their fans off. Or they just got drunk/high during decision process?

In a nutshless, best deal available and worst deal available are ironically from the same company. That is, if you need bushcraft knife. If you don't want scandi grind - there are other, better choices for you.


But seriously, I have no idea what were they thinking when pricing that...
 
From Knives Illustrated:

SUSTAINABLE FORESTS IMPORTANT

The FSC label on the Ash Wood collection is considered a trusted mark for sustainable forestry. FSC means zero deforestation, a fair and safe workers experience, protection of plants and animals, and respect of local communities rights and resources.

I'm all for all of that but should that make it this much more expensive? It also says they're using some kind of "recycled steel". Okay, but what IS it exactly? The knives themselves look nice, I like the nice ash handles and blackened blade but there are a LOT of knives out there with those qualities (pretty wood and a blackened blade) for a lot cheaper. I'd need to see some reviews and not just gushing softball articles written by mags that also advertise the knives to get off the fence on these.
 
From Knives Illustrated:

SUSTAINABLE FORESTS IMPORTANT

The FSC label on the Ash Wood collection is considered a trusted mark for sustainable forestry. FSC means zero deforestation, a fair and safe workers experience, protection of plants and animals, and respect of local communities rights and resources.

I'm all for all of that but should that make it this much more expensive? It also says they're using some kind of "recycled steel". Okay, but what IS it exactly? The knives themselves look nice, I like the nice ash handles and blackened blade but there are a LOT of knives out there with those qualities (pretty wood and a blackened blade) for a lot cheaper. I'd need to see some reviews and not just gushing softball articles written by mags that also advertise the knives to get off the fence on these.
I get all that, but it's still overpriced for what it is. They put steep price and no explanation for it.
 
According to the people who make these, recycled steel refers to sweeping up the bits left over from the blade production process and sending them out to be recycled.....
 
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Yes, it's too rich for my blood. If you don't like it, don't buy it. Some people have money to burn; they will buy it as a novelty. That's fine.
 
Feel free to read the other thread but if you want spoilers:

These high-priced knives seem to run the same 12C27 as the $20 version but it might be "recycled" in that they swept up what was left from stamping the $20 version. 🤦‍♂️
 
Here in the UK at least some retailers are selling them considerably cheaper, iirc £100 for the smaller one and £150 for the Lok. Imo still a bit too expensive but more in line with other scandanavian blades with wooden handles.

I won't be buying but they seem to have reduced their prices (in the UK) .
 
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Feel free to read the other thread but if you want spoilers:

These high-priced knives seem to run the same 12C27 as the $20 version but it might be "recycled" in that they swept up what was left from stamping the $20 version. 🤦‍♂️
I just read that thread and agree with what's said.

To sum it up:
Their customers wanted a full tang.
They had lots of scraps from stamping 9€ knives.
Ash wood works, is easily available and cheap.
Eco stuff is a thing.
Hand made stuff is a thing.
Virtue signalling is a thing.

So they got the idea to cash in on that...


To be honest, there'll be a cold day in hell before I buy that, I just wondered what's the deal with it to have such pricing?

Design - plain, even boring. Heavily focused just on carving and wood work. I don't even like those grinds...
 
I try not to expend too much energy complaining about knife prices on the internet hahah.. along with literally everything else, they are on the rise, I get it.. but these are illogically expensive to me, honestly. I think the bulk of cost is going directly to Morakniv's marketing budget as they attempt to make an ash & "recycled Swedish stainless steel" package seem more highfalutin than it really is. Idk, I think the knives look great, but I agree, the prices are asinine... unless they are reduced significantly or wind up at a nice sale price, I doubt I'll ever own one of these. Hah, I'll stick to my $15 Companion, thank you very much!
 
Most people don't realize that the "reduce, reuse, recycle" campaign deliberately orders the actions in list of greatest to least effectiveness.
1) Reduce the number of knives you need to buy- don't buy another new Mora.
2) Reuse the Moras you already own.
3) Recycle your Moras into carving knives or "up cycle it" into Vermont Hippy Art.

I'm all for using the Ovako recycled steals- Gransfors does it already, and I don't think there's anything wrong with the steel.
I don't like unnecessary waste.

This is their line catering to Greta’s followers.

I don't think this is a fair statement. Greta was borne out of a general European trend, not the other way around.
Many European companies are taking on this sales tactic because that's what's sells in Europe (and I bet plays well in the US, too).
I don't think the Greta ilk have been, in their outrage, searching tirelessly for a Mora knife.
 
I make all my knives out of recycled materials. Does that mean I’m concerned about the planet, and want to be a faithful steward of its resources, or am I just a cheap old bastard who doesn’t want to pay for new materials?

Let the curious perform their own investigations.

Parker
 
1) Reduce the number of knives you need to buy- don't buy another new Mora.
2) Reuse the Moras you already own.
3) Recycle your Moras into carving knives or "up cycle it" into Vermont Hippy Art.
This will end up great for them in the long run.

Currently owning just 1 Mora - the Robust. And even that 1 is 1 too much and does pretty much nothing for me despite the fact it is a good knife.

But I don't really like Mora in general, so I can't see myself buying anything from them (yes, not even cheap ones).
 
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