- Joined
- Nov 30, 2015
- Messages
- 1,621
Great call...it's your business.
The one point I would make is a portion of the marketplace, primarily the Flea Market (almost 1 million views and 10K responses in 2 years) is adjusting the back end of your business model to the benefit of your current and future customers. What I mean is in the flea market, knives are being moved from people who don't want the model and/or configuration to customers who want said model and/or configuration. This goes on daily between and during Fiddleback Friday and it seems pretty darn efficient. This product movement only happens when the product is valued above all else (price, availability, breadth of selection), a testament to the knives you and your team produce.
My flea market experience was I wanted a Nessmuk, a specific Nessmuk, 1/8" O1 TT, but also a user, so I didn't have to "break the seal" so to speak. I found one on the Flea Market after just a few weeks of looking. In an order taking model, you would have never offered this configuration (used knife), but I found it pretty easily and continue to be a satisfied customer. I have also caught and released a few that just didn't do it for me and their new owners are either satisfied with their new one or have released to another new owner that will be.
It's not a order taking business, but Fiddleback Friday, your dealer network, and the Flea Market seem to be satisfying a bunch of happy loyal customers.
Thanks again.
The one point I would make is a portion of the marketplace, primarily the Flea Market (almost 1 million views and 10K responses in 2 years) is adjusting the back end of your business model to the benefit of your current and future customers. What I mean is in the flea market, knives are being moved from people who don't want the model and/or configuration to customers who want said model and/or configuration. This goes on daily between and during Fiddleback Friday and it seems pretty darn efficient. This product movement only happens when the product is valued above all else (price, availability, breadth of selection), a testament to the knives you and your team produce.
My flea market experience was I wanted a Nessmuk, a specific Nessmuk, 1/8" O1 TT, but also a user, so I didn't have to "break the seal" so to speak. I found one on the Flea Market after just a few weeks of looking. In an order taking model, you would have never offered this configuration (used knife), but I found it pretty easily and continue to be a satisfied customer. I have also caught and released a few that just didn't do it for me and their new owners are either satisfied with their new one or have released to another new owner that will be.
It's not a order taking business, but Fiddleback Friday, your dealer network, and the Flea Market seem to be satisfying a bunch of happy loyal customers.
Thanks again.