Naming a "brand"

I promote both my name and company. "Rick Marchand" is the artisan, "Wildertools" is the company.

I have more on the horizon than custom knives. I need Wildertools promoted just as much as I need my name.
 
I think Rick has the right idea here with multiple options. When I started making kydex sheaths, my logo eventually led to my name. Hale Storm Custom Kydex. The logo is my avatar. The H and S for Hale Storm (play on words and working with another Ronnie named Snow - The Ronnie's - Snow and Hale). The shield around the two letters was about what I do. Build sheaths which are to protect the person carrying the knife from the blade - a shield to protect the user. Then I started dabbling in knives and came up with Hale Storm Blades. I bought a couple domain names under bot the kydex and blades. If I ever decide to go full time at any or all of these hobbies, I'm covered.

Seems like if you know you're going to build it, then sell it, then you want to build a brand. Spyderco comes to mind. Sal could have just as easily named it Glesser Knives, etc.as an example. If he or Eric ever decided to sell the company, he could easily sell Spyderco because of the brand. And would he have ever achieved the success he did as Glesser ??

My $.02
 
Hale Storm said:
Seems like if you know you're going to build it, then sell it, then you want to build a brand. Spyderco comes to mind. Sal could have just as easily named it Glesser Knives, etc.as an example. If he or Eric ever decided to sell the company, he could easily sell Spyderco because of the brand. And would he have ever achieved the success he did as Glesser ??
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Your analogy does apply. Sal never made custom knives.

Chuck
 
How about R.E. Roberts? ...Nope! that's partly why i chose to come up with something else. just in case.
 
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