GSM needs to immediately axe that goon stickman. The whole “learning”/character development thing he does is cringe. “T-rip” needs to go too. It makes it look like GSM is trying to market their products toward sex offenders. A teenage girl with tight spandex and tank tops is not what CS is about.
If GSM wants to fix the damage they’ve done and refresh the image, bring back Buck Medley and make him the front man. This is also a mistake that pre-GSM Cold Steel made, not giving him enough screen time.
ETA: Bringing in Buck will do several things: It will appeal to the purists, because of his past experience in the Proof videos, it will appeal to a wider audience because of his time with Animal Planet, Relentless Pursuit, etc., and it will also address the hunting/outdoorsmanship aspect of Cold Steel has been neglected in recent showings, and that is an integral part of the brand.
Just my opinion.
If GSM wants to fix the damage they’ve done and refresh the image, bring back Buck Medley and make him the front man. This is also a mistake that pre-GSM Cold Steel made, not giving him enough screen time.
ETA: Bringing in Buck will do several things: It will appeal to the purists, because of his past experience in the Proof videos, it will appeal to a wider audience because of his time with Animal Planet, Relentless Pursuit, etc., and it will also address the hunting/outdoorsmanship aspect of Cold Steel has been neglected in recent showings, and that is an integral part of the brand.
Just my opinion.
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