Cold Steel usually starts putting up the new product offerings on their website in early January.
However the official release isn't until the SHOT Show—the Shooting, Hunting, Outdoor, Trades show is a dealer-only event.
(This goes for most other knife and gear companies too.)
One more thing:
Most of the new products won't be available until later in the year.
They usually announce the new products as they are available on their official Facebook page.
(No, I am not the Cold Steel rep.) I am just passing on information regarding how it has been done for the past few years.