No Christmas knife sales?

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So I've been looking at better knives lately, mainly Benchmade, and have noticed that nobody has any sale prices on better brands. Not looking for lowest price on anything but having owned a mom & pop brick & mortar retail shop for almost 20 years before we sold it I'm always interested in how other product categories do business. It looks like normal pricing is 15% off MSRP for most retailers on BM but nobody from a local gun shop with a knife display to Cabela's puts them on holiday sale. Interesting.
 
Isn’t that kind of normal? People are buying gifts so the market is busier..
 
I have a list of approx 150 knives that I want and from the moment that I place the knife on the list I know what the LIST and best RETAIL prices are and where they are(the retailers name). From time to time I see sales and I check the price that I have...not that I have the money to buy all of these knives mind you, but I've noticed that all of the "Huge Sales" are all abt little or nothing. They might knock $5 or $10 off of the retail price of a $250 knife but there is no real savings unless you buy $1000 in products, and then, what, you're saving $50? They are putting these mailers out there to get you to buy. I don't think there are any great deals to be had.

I'm not exactly cheap or frugal, but after having looked at this for the better part of two years I use the ad flyers emailed to me as possible new knives to buy, not that they are actually "good buys."
 
Thanks for the replies. From my retail days I know that MAP (minimum advertised price) is just that and has little to do with what an item sells for. MAP is to keep retailers from establishing permanent low margin prices. Many retailers with online sales just say put the item in the cart to see final pricing, MidwayUSA does this a lot. As far as good brands not needing sales to sell, true but sometimes a retailer can drive more sales and profits by putting a popular brand or item on sale for a short time, buyers jump on it because they know it doesn't happen often. Some brands are fierce about protecting their perceived value, I sold Oakley sunglasses and they were adamant about no sales, ever. You could attach a freebie to a sunglass sale for better perceived value but don't reduce the price. Oakley reps always showed up unannounced and if they found product priced under MSRP you would never get a shipment of glasses again. Not legal but how it was. From the uniform pricing of BM products from MSRP to max 15% off and nothing on sale I'd say something similar is in play. Not complaining just always curious how other industries do business. With such uniform pricing it comes down to the experience a buyer has with the seller, not a bad thing, and can give small retailers a way to compete with say Amazon.
 
Got to say I've never been around a product category where the customers defend the maker holding prices up. With that kind of loyalty there is no need.
 
Thanks for the replies. From my retail days I know that MAP (minimum advertised price) is just that and has little to do with what an item sells for.
In the knife market, MAP seems to dictate prices for major brands at authorized retailers. Unless you have a relationship or special arrangement or coupon with a dealer, or the manufacturer is running a sale, you will pay MAP. I don't want to get too specific, but if you're going to collect knives, it's worth building up a relationship with a small dealer.
 
Got to say I've never been around a product category where the customers defend the maker holding prices up. With that kind of loyalty there is no need.
It's an open market. Don't pay the price and prices will come down. But demanding sales from manufacturers or retailers will get you nowhere.

I buy vintage knives so really don't care one way or the other.
 
Thanks for the info. I'm not demanding anything at all just getting a feel for how things are. Like anyone I appreciate a deal every now and then. Also not really a collector but have ended up with a few nice older family blades. Just interested in buying a couple of nice users.
 
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