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Every product he "reviews" he suddenly likes and respects. In other videos, he either never ever mentions them, or puts them down to promote the other products. He's never mentioned carrying a pocket knife in another video, and now, suddenly, he says he carries a canoe? I don't buy it. It doesn't fit in with his tactical fantasy.
He talks a lot and doesn't say much. He's very repetitive and has a pretty limited vocabulary.
Also, what is with the "We in the xxx project" stuff? He tries to sound like he's got an army of employees who are on a clandestine secret project.
That said, suffered through that entire video because one of my buddies "here in the TF&FB Project" recommended it. I think there's a solid 3 minutes' worth of good info there. The bit about Russ Case's cattle starring in a John Wayne movie, and the rubber-handled WWII history was kind of fun.
I also have to admit that Case really tries to manufacture collectibility. I'm glad it has been enough to keep them in business, but I think it is a little sad that there are people out there who feel obligated to collect multiples of a given knife just because they have changed the dye in the bone scales or etched something on the blade. This is the classic Disney trick. "For a limited time only, Lady and the Tramp is for sale! Buy your copy now, 'cuz we're not going to release it again for 20 years!" > Manufactured collectibility. > FAIL. This kind of practice instantly loses some of my respect for a company. It is insulting the intelligence of the customers. </rant>