When price
DOES matter, especially in fixed blades, CS is the way to go. They offer decent quality & fit, some of the sharpest out-of-the-box edges from
any commercial mfr, and a huge variety of fixed/folder, small/med/large/x-large/"Now THAT'S a knife!" large/"Oh My God, that thing is HUGE!!!" mondo-size, tanto/clip, hi-carbon/stainless, tactical/utility configurations to suit any- and every-one's taste. All at a price you don't have to hock your whole family down the river to afford.
Oh .... Uh .... wait. You said "
One reason to like Cold Steel." How about "All of the above!" as a good enough reason?
It's funny, in a way. I own blades from well-known & highly respected makers. But somehow that darn Cold Steel 4" tanto point stainless Voyageur has been showing up in my front pocket for years. And it's still there today. Yeah, it's not the baddest blade I carry. But its light weight, inconspicuous carry, modest replacement cost should I ever lose it, and the overall utility of its size keep it on my short list of EDC blades. Go figure.