Intended use versus actual use is the key. The CS folks win hands down at making a good knife to leave on the coffee table to impress any teenage visitors. Walk in a hardware store and look at what is competing against them from Joe Sixpack's perspective. Buck, Gerber folders, leathermen and Case knives. Face it, to Joe Sixpack the CS knives look almost as military as Rambo's. Must be good as they cost more than the hardware store Buck knife. The second category of customer is the guy (or gal) who has never been in a survival situation in his life but recognizes something better than a paring knife might be called for on their upcoming overnight "camping trip" at the family camp grounds. The probable competition is the hollow handled survival knife sold on the back of magazines for $10 to $20. Watch the CS video then decide. Nothing puts confidence on their hip like an SRK or a Trailmaster as they bravely stroll through rabbit country and walk past the other people's mobile homes.
Licensed hunters make up less than 5% of America's population. Well less than half of the hunters ever get more than a mile from their car. When I was a kid you could find places where you were 50 miles or more from another person. That was a long time ago. Finding a place where you are 5 miles from another person and out of cell phone range is a lot harder now days. Those of us who go to such places are a very small portion of any manufacturers potential consumer market. Not one Bowie knife buyer in 1,000 will ever actually use it to battle a Grizzly bear or even a small cougar. When America was young those things (Grizzly and cougar) attacks happened with some frequency. Not any more. Why should CS pay any attention to such a small slice of the market? (BTW, Detroit openly made the same decision on 4 wheel drive vehicles a decade ago. Their studies showed only 2% of their 4 wheel drive customer base really needed rugged all terrain vehicles. It was easiest and cheapest to just drop those customers and market junk with glitter and plastic gears and plastic bumpers, which is what they did.) CS can expect very few returns from military fighting knife customers. Several reasons. Military knife fights are a rarity in this century. The last pitched hand to hand battles involving US troops were probably back in 1950. If it actually happens and if the knife works well enough for the user to survive, it stabs and it cuts and the customer is satisfied and is usable in a commercial testimonial. Stabbing and slashing a human is not too hard on a blade and the Carbon V blades are probably up to doing that once or twice. If the blade totally fails the customer probably won't get to complain. The problem customer is the guy who lives 10 miles or more from a road, or who often finds themselves in an extreme situation with the product. Let's ignore him. If he complains about our product we can, 1) impeach his sanity pointing to where he was as proof, 2) claim no other person has made this complaint 3) claim abuse of the product in an unexpected and not sanctioned fashion, 4) offer to send them a replacement knife.
Licensed hunters make up less than 5% of America's population. Well less than half of the hunters ever get more than a mile from their car. When I was a kid you could find places where you were 50 miles or more from another person. That was a long time ago. Finding a place where you are 5 miles from another person and out of cell phone range is a lot harder now days. Those of us who go to such places are a very small portion of any manufacturers potential consumer market. Not one Bowie knife buyer in 1,000 will ever actually use it to battle a Grizzly bear or even a small cougar. When America was young those things (Grizzly and cougar) attacks happened with some frequency. Not any more. Why should CS pay any attention to such a small slice of the market? (BTW, Detroit openly made the same decision on 4 wheel drive vehicles a decade ago. Their studies showed only 2% of their 4 wheel drive customer base really needed rugged all terrain vehicles. It was easiest and cheapest to just drop those customers and market junk with glitter and plastic gears and plastic bumpers, which is what they did.) CS can expect very few returns from military fighting knife customers. Several reasons. Military knife fights are a rarity in this century. The last pitched hand to hand battles involving US troops were probably back in 1950. If it actually happens and if the knife works well enough for the user to survive, it stabs and it cuts and the customer is satisfied and is usable in a commercial testimonial. Stabbing and slashing a human is not too hard on a blade and the Carbon V blades are probably up to doing that once or twice. If the blade totally fails the customer probably won't get to complain. The problem customer is the guy who lives 10 miles or more from a road, or who often finds themselves in an extreme situation with the product. Let's ignore him. If he complains about our product we can, 1) impeach his sanity pointing to where he was as proof, 2) claim no other person has made this complaint 3) claim abuse of the product in an unexpected and not sanctioned fashion, 4) offer to send them a replacement knife.