This day and age everyone is more about pride, self promotion, and base their self worth on a perceived view of how others feel about them. Success is defined by net worth, what you drive, and how much your knife and watch cost rather than things like raising your children to value honor, integrity, and doing what is right even if that means standing alone because of it.
Putting others before yourself is not socially cool, fashionable, or hip. Judgment and vengeance trump compassion and understanding. Fantastical, problem free lives are bought and sold on social media networks, further perpetuating the cycle. Instant gratification has become standardized to a point of reckless entitlement. None of this will make people truly happy, as proven by the mirrored increase in stress, anxiety disorders, and depression, but you're over stepping your boundaries if you suggest it.
The world is moving in the wrong direction, it's debilitating to those that obsess over it, but I work hard to keep myself and my family focused on what truly matters, and putting others before self is a foundational part of that.
I'm not a person that joins groups, I'm not really sure why I have such an aversion to it, but I do so I do not belong to the OBS. That said, I was raised with ideals that mirror those of the Order, and I respect the men and women who work diligently to live by them, and feel pity those that do not.
ETA: Reading this after I posted it, I feel like it comes off a little self righteous, so I apologize to anyone that took it that way and would like to expound a little. I am far from perfect, and I do not expect it of myself or others. I try to be part of the solution and not the problem, but fall short at times, like anyone else. Life has a way of grinding us out, but if I do better today than I did yesterday, and set that example for my family, I sleep very well.